Meiyitian Ippakkjar Intelliġenti by Chong Peng

Meiyitian Ippakkjar Intelliġenti by Chong Peng is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.

BronżIppakkjar· 2022

Meiyitian Ippakkjar Intelliġenti

by Chong Peng

Client: Yili Group

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

12,685

Verified Award Winner

Verify Award Status for #139341

View at A' Design Award Press Release Award Badge

Colors

The Design

About Meiyitian Ippakkjar Intelliġenti

Meiyitian huwa disinn ta' ppakkjar intelliġenti li jgħaqqad pakkett stampat ma' dinja virtwali tal-marka. L-ippakkjar iġorr karattri bidimensjonali u tridimensjonali bbażati fuq il-kelliem tal-marka, li jiffurmaw mascot tal-marka. Il-konsumaturi jiskennjaw il-karattri b'applikazzjoni mobbli u jidħlu fid-dinja virtwali maħluqa mill-marka. Ġewwa d-dinja virtwali, jiġu offruti logħob interattiv u sistema ta' personalizzazzjoni tal-pupi, u jistgħu jinġabru premjijiet. L-għan huwa li tinbena rabta iktar mill-qrib bejn il-marka u l-konsumaturi żgħażagħ.

The Recognition

About the Premju A' Design Award tal-Bronż

Meiyitian Ippakkjar Intelliġenti huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Meiyitian Ippakkjar Intelliġenti ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Meiyitian Ippakkjar Intelliġenti jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
Dimensions & Packaging: Width65mmxDepth65mmxHeight220mm
Tags: Virtual brand world,Smart and connected,Brand IP design
Production Technology: Mobile Internet AI technology
Design Challenge: In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
Research: With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
Inspiration: The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
Project Duration: The project started in August 2021 in China
Operation Flow: Consumers enter the virtual brand world by scanning the characters on the package through APP
Team Members: Project director：Susie Liu
Creative director：Chong Peng
Design: Pesign Team