Granovita Ippakkjar tal-Granola by Olga Takhtarova

Granovita Ippakkjar tal-Granola by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.

FiddaIppakkjar· 2022

Granovita Ippakkjar tal-Granola

by Olga Takhtarova

Client: Sot B&d

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

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Colors

The Design

About Granovita Ippakkjar tal-Granola

Granovita huwa disinn ta' ppakkjar għall-granola. Kaxxa tal-kartun tissostitwixxi l-boroż flessibbli li ġeneralment jintużaw għaċ-ċereali, u tagħti aktar kontroll fuq kif il-prodott jidher fuq l-ixkafef. Il-wiċċ mhux lixx tal-kartun jappoġġja t-tema tal-għajxien tajjeb għas-saħħa. Illustrazzjonijiet ta' frott u qmuħ jiddeskrivu t-togħma ta' kull varjetà. Ikoni, ittri espressivi u kuluri jgħajtu jwasslu messaġġ pożittiv. Il-kartun jista' jiġi kkompostjat, u għalhekk is-soluzzjoni tibqa' favur l-ambjent u baxxa fl-ispiża. Kull kaxxa tkejjel 160 b'120 b'40 millimetru.

The Recognition

About the Premju A' Design Award tal-Fidda

Granovita Ippakkjar tal-Granola huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Granovita Ippakkjar tal-Granola ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Granovita Ippakkjar tal-Granola huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To have more control over how the packaging "lives" on the shelves, the designer suggested using a cardboard box instead of a flexible doy-pack. The idea behind using the rough surface of the box as the sides of the packaging is to help express "healthy living". The use of delicious images of fruits and grains in the design encourages consumers to buy Granovita granola even more.
Dimensions & Packaging: 1 boxes 160mm x 120mm x 40mm
Tags: Granola, Granola packaging, Fruit Granola, Ukraine
Production Technology: Two important trends in grain packaging: flexible packaging and environmentally friendly materials. This is why cardboard, which can be composted, was used. An environmentally friendly packaging solution that still keeps costs down.
Design Challenge: The main goal was to create a package design that would express appetite, naturalness, and healthiness. It was necessary to emphasize that this is a product of an active person, attentive to his health.
Research: The illustrations on the packaging not only describe the taste of each product, but also represent a happy and healthy lifestyle. Icons and expressive inscriptions, bring the product to life. The bright colors convey a positive message.
Inspiration: Over the past few years, the general trend towards a healthy lifestyle has been changing in the Ukrainian market. Gradually, unhealthy snacks on store shelves are being replaced by healthy analogues. Among them is granola. Granovita is a young Ukrainian brand founded in 2016. The brand positions itself as a product for breakfast and energy during the day. The company's mission is to promote healthy and balanced nutrition. At the moment the line is represented by Aktiv, Fitness, Unior, Tropic.
Project Duration: This project started in January 2021 and finished in 2021 July in Dnipro. Ukraine
Operation Flow: By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market. Granola packaging should reflect the brand message. It should also connect with customers and stimulate sales.