Artem Luxury Watch Straps Ippakkjar by Joel Derksen

Artem Luxury Watch Straps Ippakkjar by Joel Derksen is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.

BronżIppakkjar· 2022

Artem Luxury Watch Straps Ippakkjar

by Joel Derksen

Client: Studio Otherness

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

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Colors

The Design

About Artem Luxury Watch Straps Ippakkjar

L-Ippakkjar tal-Cinturini tal-Arloġġi tal-Lussu Artem huwa disinn ta' ppakkjar maħluq għal cinturini tal-arloġġi maħdumin għall-kollezzjonisti. L-għata ta' barra tiżżerżaq 'il barra biex turi kaxxa ta' ġewwa tal-vellum bl-effett tal-ġlata li tinfetaħ min-naħa b'siġill b'valv. Daħla tar-ragħwa żżomm iċ-cinturin f'postu. Il-forma blukka u skultorja tenfasizza t-truf qawwijin u l-preċiżjoni teknika. L-istampar bil-fojl u l-karti fil-griż u l-blu rjali jagħtu dehra raffinata u teknika. L-istruttura ġiet iddisinjata biex tippreżenta l-prodott b'mod ċar waqt il-ftuħ tal-kaxxa.

The Recognition

About the Premju A' Design Award tal-Bronż

Artem Luxury Watch Straps Ippakkjar huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Artem Luxury Watch Straps Ippakkjar ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Artem Luxury Watch Straps Ippakkjar jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.

The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
Dimensions & Packaging: 80mm W x 20mm D x 270cm L
Tags: Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
Production Technology: Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
Design Challenge: The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
Research: Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging.
Inspiration: The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
Project Duration: 4 months, Netherlands
Operation Flow: Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
Team Members: Creative Director: Joel Derksen
Image Credits: Photographer: Ingmar Swalue