Hightail Ippakkjar by Angela Spindler is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Ħadid in Disinn tal-Ippakkjar Competition Category.

ĦadidIppakkjar· 2022

Hightail Ippakkjar

by Angela Spindler

Client: Depot Creative

Premju A' Design Award tal-Ħadid Winner in Ippakkjar Category

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Verified Award Winner
Verify Award Status for #139774

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Colors

The Design

About Hightail Ippakkjar

L-aġenzija ġiet ikkummissjonata biex tiżviluppa l-isem tad-ditta, it-ton tal-vuċi kif ukoll l-identità viżwali u d-disinn tal-ippakkjar għal aċċessorju innovattiv tal-elmu tal-muturi. Il-qosor kellu numru ta 'kriterji speċifiċi, l-imballaġġ kellu jkollu appell unisex, li jista' jerġa 'jintuża, jippermetti viżibilità għolja tal-prodott u jkun ħafif għal merkanzija kosteffettiva. Il-borża tal-film b'ħafna saffi sleek u unika kienet iddisinjata biex tissodisfa r-rekwiżiti kollha tal-klijent # 039;, kif ukoll li fiha dak kollu li x-xerrej jeħtieġ biex jibda jaħdem; il-prodott, klipps tat-twaħħil, spacer u fuljett dwar kif.

The Recognition

About the Premju A' Design Award tal-Ħadid

Hightail Ippakkjar huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Hightail Ippakkjar ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Hightail Ippakkjar huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Name creation and tone of voice as well visual identity and packaging design for an innovative motorbike helmet accessory.
Brief criteria included, having unisex appeal. packaging that could be reused, high product visibility and light weight to ensure cost effective freight costs.
Dimensions & Packaging: Gravure printing
Packaging: Zip lock Foil pouch - PET Foil and PE Foil, printed with 4 spot colours with a matte varnish and spot UV gloss varnish

Offset printing
Instruction Booklet: Single sided coated paper board, printed 4 spot colours with a machine varnish and Spot UV gloss varnish
Tags: Pouch Packaging, Packaging Design, Branding Design, Logo Design, Packaging Inspiration, Hightail Packaging Design
Production Technology: The sleek and unique multi-layered film pouch we have designed met all of the client’s requirements, as well as containing everything the purchaser needs to get up and running; the product, attachment clips, spacer and how-to brochure.
Design Challenge: The project spanned over a two year period, due to the product development, which made maintaining continuity of thought more challenging.
Research: Research around behaviour and attitudes of bike riders was necessary to identify best means of communication benefits of the product.

The product of the packaging was key to supporting all of the clients criteria. For product visibility we selected a frosted film, to highlight the black product we laminated a red film to the reverse side of the foil. Using foil, coloured film and frosted film together enabled us to achieve the exact look we wanted and reduce the number of cylinders required to print, therefore affording the client reduced production costs.
Inspiration: The inspiration for the project was based on the concepts of freedom and simplicity both associated with riding motorbikes. The product is designed to give you greater freedom with your hair and the simplicity is the ease with which it can be used, both of which needed to be translated directly in to the packaging itself.
Project Duration: 2017-2019, Sydney Australia
Operation Flow: Simple tear apart packaging with a zip lock closure for reuse.
Team Members: Angela Spindler - Creative Director/Designer
Anna Lee - Copy writer
Anneke Decker - Finished artist/technical illustrator