Buenandanza Funzjoni Primarja: Ippakkjar taż-Żejt taż-Żebbuġa by Antonio Cuenca

Buenandanza Funzjoni Primarja: Ippakkjar taż-Żejt taż-Żebbuġa by Antonio Cuenca is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.

BronżIppakkjar· 2022

Buenandanza Funzjoni Primarja: Ippakkjar taż-Żejt taż-Żebbuġa

by Antonio Cuenca

Client: Buenandanza

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

10,483

Verified Award Winner

Verify Award Status for #139831

View at A' Design Award Press Release Award Badge

Colors

The Design

About Buenandanza Funzjoni Primarja: Ippakkjar taż-Żejt taż-Żebbuġa

Test tal-Ktieb: Buenandanza huwa disinn ta' ppakkjar għaż-żejt taż-żebbuġa. Il-flixkun jidher li għandu żewġ ġlud: ħġieġ ikkulurit fi blu skur profond u tikketta bajda tal-karta li tavolġi madwaru. It-ton blu skur huwa assoċjat mas-serenità, filwaqt li t-tikketta bajda b'texture tagħti dehra naturali. Is-simboli taċ-ċirku u t-trijangolu, applikati permezz ta' timbrar bid-deheb, ifakkru fil-werqa ponta taż-żebbuġa u fiż-żebbuġa ovali. Il-forom tondi u l-ħġieġ oħxon jgħaddu sensazzjoni ta' kwalità. Il-ħġieġ opak ikkulurit jimblokka d-dawl u jgħin fil-preservazzjoni taż-żejt. Għatu li ma jqattarx u li ma jimtliex mill-ġdid jikkompleta dan il-flixkun żgħir u robust.

The Recognition

About the Premju A' Design Award tal-Bronż

Buenandanza Funzjoni Primarja: Ippakkjar taż-Żejt taż-Żebbuġa huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Buenandanza Funzjoni Primarja: Ippakkjar taż-Żejt taż-Żebbuġa ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Buenandanza Funzjoni Primarja: Ippakkjar taż-Żejt taż-Żebbuġa jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle seems to have two skins: the blue colour of the packaging and the white wrap-around label. These finishes provide a pleasant and warm drinking experience. The rounded shapes of the bottle and the thickness convey quality.
Dimensions & Packaging: 100 x 57 x 176 mm. 500ml capacity. Glass and label
Tags: packaging, design, package, branding
Production Technology: Tinted glass, paper label and stamping.
Design Challenge: The challenge was to open up to a target that seeks to connect with a more conscious rhythm of life in a frenetic world that is disconnected from its own essence. It is intended to connect with consumers who seek to live in a calmer and more contemplative way. The design had to stand out from the traditional brands in the oil sector and communicate Goodwill in simple terms. Two types of finishes are used to broaden the user experience: tinted glass bottle and textured paper label.
Research: In order to emphasise the concept, a deep dark blue colour was employed, a tone which is associated with serenity. The pourer bottle cap of that same colour is used to lengthen the packaging. The label was designed white to give a more natural look. The symbols represent the possibilities in life that come up when freeing oneself from preconceived ideas. Both the circle and the triangle are inspired by the pointy shape of olive leaves and the oval shape of olives, with a touch of gold to enhance the distinctive character. The muted colour palette, the composition and the label aim to create visual harmony.
Inspiration: The inspiration comes from the aim to live day by day, making your own way, freeing yourself from preconceived ideas and opening yourself to experience.

The idea symbolises serenity, balance and simplicity, all summed up in a unique claim: the lived experiences. The name is a key part in conveying that idea. The characteristics balanced, restrained, modest and intriguing, are qualities which stand out in the design and how it should be perceived.
Project Duration: The project started in november 2021 in Ubeda and finished in january 2022.
Operation Flow: The bottle is small and robust, easy to use with a non-drip, non-refillable DOP cap. The opaque and tinted glass prevents light from penetrating and thus facilitates the conservation of the oil.