Shadlee Ippakkjar tal-Meraq by Mohammadreza Eslamparast

Shadlee Ippakkjar tal-Meraq by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.

FiddaIppakkjar· 2022

Shadlee Ippakkjar tal-Meraq

by Mohammadreza Eslamparast

Client: SHADLEE Co., Ltd.

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

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Colors

The Design

About Shadlee Ippakkjar tal-Meraq

Shadlee hija sensiela ta' ippakkjar tal-meraq maħluqa għal tmien togħmiet ta' frott, inklużi l-ananas, il-mango u ċ-ċirasa qarsa. Kull kaxxa tkejjel 45 mm f'wisa', 45 mm fil-fond u 130 mm fl-għoli. Il-grafika tinġibed bl-idejn fi stil kubist, imbagħad tiġi skennjata u mlestija fuq kompjuter. Jintużaw kuluri ċatti minħabba li l-metodu tal-istampar bil-fleksografija ma jippermettix gradazzjonijiet. Kull pakkett juri wiċċ fantastiku b'dettalji bħal weraq, frott, strumenti mużikali jew oġġetti sportivi. Il-kulur ta' kull pakkett huwa relatat mat-togħma tiegħu.

The Recognition

About the Premju A' Design Award tal-Fidda

Shadlee Ippakkjar tal-Meraq huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Shadlee Ippakkjar tal-Meraq ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Shadlee Ippakkjar tal-Meraq huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
Dimensions & Packaging: Width 45 mm x Depth 45 mm x Height 130 mm
Tags: Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
Production Technology: All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times.
Design Challenge: There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important.
Research: Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors.
Inspiration: The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style.
Project Duration: May - Jun 2020, Tehran, Iran
Operation Flow: Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors.
Patents: Copyrights belong to Shadlee Juice Makers
Team Members: Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi.
Image Credits: All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.