Devynerios Tikketti by Asta Kauspedaite is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.

FiddaIppakkjar· 2022

Devynerios Tikketti

by Asta Kauspedaite

Client: Mv Group

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

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Colors

The Design

About Devynerios Tikketti

Devynerios hija familja ta' likuri tal-ħxejjex uniċi li hija l-kap tal-kategorija fil-Litwanja. Dawn jirrappreżentaw lill-Litwanja, metodi ta' produzzjoni awtentiċi u riċetti bbażati fuq ingredjenti naturali. Kull prodott huwa distintiv u differenti. Il-karatteristiċi ewlenin huma riflessi wkoll fid-disinji tat-tikketti. Id-disinn Originalios jikkomunika l-awtentiċità. Zalios huwa b'ħafna saffi u għani, u jdaħħalek fid-dinja mistika tal-ħxejjex aromatiċi. Raudonos, kuraġġ u żagħżugħa huma riflessi bl-użu ta 'assimetrija u kuluri vivaċi.

The Recognition

About the Premju A' Design Award tal-Fidda

Devynerios Tikketti huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Devynerios Tikketti ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Devynerios Tikketti huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Devynerios is a family of unique herbal liqueurs that is the category leader in Lithuania. They represent Lithuania, unique production methods and recipes based on natural ingredients.
Each product is unique and different. The key distinctions are also reflected in the label designs. Originalios design communicate authenticity. Zalios is multi-layered and rich - immersing you into the mystical world of herbs. Raudonos - courage and youthfulness are reflected using asymmetry and vivid colours.
Dimensions & Packaging: Dimensions: 75 (w) x 250 (h) x 50 (d) mm.
Tags: Unique, herbal, liqueur, Lithuanian, Studija Creata
Production Technology: Flexo printing, hot foil, embossing
Design Challenge: With the growth of Devynerios brand, the strengthening of sales in export markets, and the increasing restrictions on marketing communications, there was a need to highlight the roles of all three products in Devynerios family. Since all of the products are different in terms of their recipes, herbal compositions, serving recommendations and target audiences, that is exactly what we wanted to emphasise - the uniqueness and strengths of each of the products.
Inspiration: We started with the first challenge - clear unification of the products into a single family. All three beverages are united by a few key messages: natural ingredients, herbs and plants, and mysticism. This is why the motif of plants and herbs is dominant in the design of all of the products.
A new symbol has also been created as a unifying element. It underscores the pagan legend - the role of the three planes - the underworld, the earth and the sky.
Project Duration: Release date: July 2021
Team Members: Asta Kauspedaite and Jurate Paulauskiene.
Image Credits: Edgaras Marozas