Koch's Meerrettich Rebranding by Wolkendieb Design Agency

Koch's Meerrettich Rebranding by Wolkendieb Design Agency is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.

FiddaIppakkjar· 2022

Koch's Meerrettich Rebranding

by Wolkendieb Design Agency

Client: KOCHS Meerrettich & Feinkost GmbH

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

25,950
Verified Award Winner
Verify Award Status for #140491

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Koch's Meerrettich Rebranding

Il-motto lura għall-għeruq, bħalissa qed jirbħu l-industrija tal-ikel. Ħxejjex tal-għeruq antiki, li jinkludu horseradish, bħalissa huma popolari ħafna. Biex terġa 'titqajjem il-marka fl-ixkafef, Wolkendieb nediet mill-ġdid l-identità tad-ditta Kochs u l-portafoll tal-ippakkjar. Il-logo ġie modernizzat biex isir aktar kuraġġuż u aktar viżibbli. Id-disinn il-ġdid jiffoka fuq li juri l-ingredjenti naturali mhux ipproċessati u r-riċetti nodfa mingħajr addittivi jew konservattivi. Frisk mill-għalqa dritt għall-konsumatur: ippreparat direttament, sempliċi u bi mħabba!

The Recognition

About the Premju A' Design Award tal-Fidda

Koch's Meerrettich Rebranding huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Koch's Meerrettich Rebranding ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Koch's Meerrettich Rebranding huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
Dimensions & Packaging: Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
Tags: packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
Production Technology: The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
Design Challenge: The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
Research: Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
Inspiration: KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
Project Duration: The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
Operation Flow: To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
Team Members: Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen