Broken Top Brewing Co Craft Beer Funzjoni Primarja: Ippakkjar ta' Xorb by Jackie Jiabei Jiang

Broken Top Brewing Co Craft Beer Funzjoni Primarja: Ippakkjar ta' Xorb by Jackie Jiabei Jiang is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Ħadid in Disinn tal-Ippakkjar Competition Category.

ĦadidIppakkjar· 2022

Broken Top Brewing Co Craft Beer Funzjoni Primarja: Ippakkjar ta' Xorb

by Jackie Jiabei Jiang

Client: BrokenTop Brewing Co

Premju A' Design Award tal-Ħadid Winner in Ippakkjar Category

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Colors

The Design

About Broken Top Brewing Co Craft Beer Funzjoni Primarja: Ippakkjar ta' Xorb

Test tal-Ktieb: Broken Top Brewing Co Craft Beer huwa disinn ta' ppakkjar ta' xorb maħluq għal marka ta' birra artiġjanali f'lottijiet żgħar li tipproduċi IPA u pilsner. Il-mudell grafiku huwa ispirat minn ġugarelli antiki. Logo integrat jadatta ruħu għall-iskema tal-kuluri ta' kull linja ta' prodotti u jinħall mal-mudell biex joħloq illużjoni viżiva. Il-landi huma magħmula minn aluminju blu, ikkustomizzat biex jilħaq lewn blu skur profond li huwa rari għal-landi tal-aluminju. Stampar b'ħabra tal-linka b'veloċità ultra-għolja b'saff ta' linka bajda jagħmel il-grafika aktar vivida u ħajja. Il-landa standard tat-tip 211 tesa' 12-il unċa.

The Recognition

About the Premju A' Design Award tal-Ħadid

Broken Top Brewing Co Craft Beer Funzjoni Primarja: Ippakkjar ta' Xorb huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Broken Top Brewing Co Craft Beer Funzjoni Primarja: Ippakkjar ta' Xorb ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Broken Top Brewing Co Craft Beer Funzjoni Primarja: Ippakkjar ta' Xorb huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Dimensions & Packaging: standard 211 body diameter can for 12oz beverage
Tags: packaging, craft beer, beverage, beverage packaging, can, aluminum
Production Technology: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Design Challenge: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Research: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Inspiration: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Project Duration: Project started in early 2021 and finished in late September 2021 in New York City.
Operation Flow: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Team Members: Jackie Jiabei Jiang
Image Credits: Not applicable