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Xijiu Silk Road Liquor Ippakkjar ta' Flixkun tax-Xorb Alkoħoliku by Hai Zhu

Xijiu Silk Road Liquor Ippakkjar ta' Flixkun tax-Xorb Alkoħoliku by Hai Zhu is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.


FiddaIppakkjar· 2023

Xijiu Silk Road Liquor Ippakkjar ta' Flixkun tax-Xorb Alkoħoliku

by Hai Zhu

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

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The Design

About Xijiu Silk Road Liquor Ippakkjar ta' Flixkun tax-Xorb Alkoħoliku

Xijiu Silk Road Liquor huwa disinn ta' ppakkjar għal kollezzjoni ta' xorb alkoħoliku bit-togħma Jiang li jfakkar it-Triq tal-Ħarir. Il-flixkun huwa magħmul minn porċellana llostrata u jġorr għaxar pitturi tal-porċellana ta' għaxar postijiet magħrufa tul it-Triq tal-Ħarir. Żigarella indurata ispirata mill-ħarir iddur mal-korp tal-flixkun u ssegwi r-rotta li tgħaqqad l-għaxar postijiet magħrufa. L-għatu huwa bbażat fuq il-forma ta' siġill imperjali tal-ġada. Is-sett huwa ppreżentat f'kaxxa ta' ġilda finta bi pinnijiet tal-bronż u manku. Saff intern doppju jinfetaħ biex juri l-għaxar xeni tal-postijiet magħrufa.

The Recognition

About the Premju A' Design Award tal-Fidda

Xijiu Silk Road Liquor Ippakkjar ta' Flixkun tax-Xorb Alkoħoliku huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Xijiu Silk Road Liquor Ippakkjar ta' Flixkun tax-Xorb Alkoħoliku ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Xijiu Silk Road Liquor Ippakkjar ta' Flixkun tax-Xorb Alkoħoliku huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This Jiang-flavor liquor package collection is specially designed to commemorate the Silk Road. The core of the design is ten landmarks along the Silk Road that constitute the main visual pattern of the design, and the beautiful silk colors of the bottle. The
ribbon around the bottle body is inspired by the silk and the winding angle of the ribbon is taken from the trend of ten landmarks on the map to introduce the Silk Road to consumers through this design.
Dimensions & Packaging
Volume: 53.5 mm x 22.5 mm x 32 mm
Tags
Culturally creative liquor, Jiang-flavor package, the inheritance of silk road cultur, Silk Road commemorative liquor, faux leather box packaging
Production Technology
The liquor bottle is made of polished porcelain embryos with ten porcelain paintings of ten Silk Road landmarks. The silk-inspried gilt ribbon around the bottle body restores the Silk Road route trend. The bottle cap is inspired by the imperial jade seal (the ancient customs clearance seals along the Silk Road). The package has various patterns with respective color schemes to embody the brilliant silk color, and its unique flower patterns represent cultural exchange and inheritance.
Design Challenge
With the initial aspiration of the Silk Road spirit promotion, the focus of the design is to introduce the spirit embodied in the ancient Silk Road through its bottle design. The product can associate consumers with the Silk Road memory by integrating the major Silk Road landmarks and elements.
Research
The Silk Road is of historical significance as a trade and cultural exchanges important channel. The initiation of "One Belt, One Road" which facilitates global trade and cultural exchanges has shown the world a new look.
Inspiration
With the inheritance and spread of Silk Road spirit as a focus, the liquor bottle is the carrier of ten important places where the Silk Road passed through in China, aiming to commemorate the contributions made by the Silk Road in terms of global trade development and cultural communication.
Project Duration
XIJIU-Silk Road Liquor was developed in November 2021 in Chengdu, China, and was launched in Guizhou in September 2022.
Operation Flow
This series of products featured faux leather box packaging and was provided with bronze pins and a handle, which conveys the Silk Road spirit embodied in Chinese ancient elements. Its front is painted with the scenery of the Silk Road and has a double inner layer structure, which is convenient for display. When the user opens it, ten landmark scenes in the cut paintings form are displayed.

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