Altitude Series Tikketta tal-Inbid by Yanhui Zhang

Altitude Series Tikketta tal-Inbid by Yanhui Zhang is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.

FiddaIppakkjar· 2023

Altitude Series Tikketta tal-Inbid

by Yanhui Zhang

Client: Wuhan Pufine Creative Technology Co., Ltd.

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Altitude Series Tikketta tal-Inbid

Altitude Series hija tikketta tal-inbid maħluqa għall-inbejjed mir-reġjun ta' Shangri-La u ispirata mill-mapep tat-teżori tal-istejjer tal-avventura. It-tikketta tuża mappa tal-altitudni biex tirrifletti l-altitudni għolja u l-latitudni baxxa taż-żona tat-tkabbir. Il-koordinati u ċ-ċifri tal-altitudni jindikaw il-kwalità u l-grad ta' kull inbid. Tliet kuluri jirreferu għall-ambjent lokali, bil-fidda għall-borra, il-blu għall-għadira u l-iswed għas-sema ta' billejl. Koordinati dehbin kemxejn mgħollija jagħmlu kull grad faċli biex jiġi identifikat. Stampar ultravjola huwa applikat fuq karta speċjali b'testuri mgħawġa fini li jirrifrangu d-dawl.

The Recognition

About the Premju A' Design Award tal-Fidda

Altitude Series Tikketta tal-Inbid huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Altitude Series Tikketta tal-Inbid ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Altitude Series Tikketta tal-Inbid huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Shangri-La, a treasure producing area for wine as it features the unique geographical location of high altitude and low latitude. The unique creativity of "altitude map" used for the product reflects the theme of the product directly. The quality and grade of the wine are implied by the coordinates and figures of the altitude, which could further promote users to study and discover the secret of the treasure.
Dimensions & Packaging: Width: 90MM, height: 95MM
Tags: Shangri-La, treasure, map, poster, wine, packaging design
Production Technology: The texture of touching comes from curved lines of tiny particles as a special paper used for the UV printed label, which could produce different light refraction effects and a sense of an improved quality of the product is presented. Three colors of label correspond to local environment, silver for snow, blue for lake and black for night sky. The slightly convex golden coordinates indicate to the altitude and represent different grades, which makes it easy to display and identification.
Design Challenge: The most difficult part of this design project is to reflect the core selling points of the product on the design theme while maintaining the mystery, scarcity and exclusivity of it and, to show out the product and guide the consumers to understand and discover the story behind the product at the same time.
Research: The most important condition to determine the quality and grade of wine is the natural environment of grape producing areas. It is easy to get homogenization when most of the similar products are expressed by drawing the scene of the local ecological environment. But an unexpected result might be come out while the consumers are lead to search and discover the story behind the product by themselves and the design itself needs to create some unexpected imagination actually.
Inspiration: Shangri-La means "the sun and moon in the heart" in Tibetan. Its unique geographical location and natural environment make it a desirable and mysterious holy land. There are many mysterious treasures worth exploring and discovering. The design is inspired by the "Treasure Map" in mysterious legends and adventure movies and, as we know that the more mysterious and rare the "treasure" is, the more it could inspire people to explore and search.
Project Duration: The design of the project began in Wuhan in June 2021 and was completed in Wuhan in August 2021. The project will be launched in China in October 2021.
Operation Flow: Different figures and coordinates of the altitude are marked to maintain the mystery and exclusivity in the form of "altitude map", which could stimulate the users to explore and discover the secrets of the wine treasures, and promote the development and dissemination of resources of tourism and cultural as well.
Team Members: Creative Director: Xia Ling
Designer: Wang Yang
Image Credits: Creative Director: Xia Ling