Id-disinn Meer L-Ippakkjar Tal-Kafè Instantanju minn Masoud Najafi Amirkiasar huwa rebbieħ stmat ħafna tal-prestiġjuż 2023 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.
BronżIppakkjar· 2023
Meer L-Ippakkjar Tal-Kafè Instantanju
Klijent: Masoud Najafiamirkiasar
Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Ippakkjar
Rebbieħ ta' Premju Ivverifikat
Ivverifika l-Istatus tal-Premju għal #141887Id-Disinn
Dwar Meer L-Ippakkjar Tal-Kafè Instantanju
Id-disinn tal-ippakkjar ta 'prodott ġdid għas-suq mhuwiex biss dwar l-arti tad-disinn iżda wkoll dwar l-arti li tifhem il-klijenti # 039; imħuħ u jispikkaw fuq l-ixkafef kontra kompetituri. Wara li f'moħħu dawn l-isfumaturi, id-disinn tal-ippakkjar ta 'Meer ħa n-nisġa finali tal-prodott bħala illustrazzjoni biex jistimula u jinvolvi s-sensi kollha ta' min iħobb il-kafè. Ukoll, it-tqassim u d-daqs tat-tipa mhux konvenzjonali għandhom rwol sinifikanti biex jattiraw konsumaturi lejn il-prodott. Dan id-disinn huwa maħluq bit-tama li ssir bidla serja fuq l-ixkaffa tax-xorb tal-ħwienet.
Ir-Rikonoxximent
Dwar il-Premju A' Design Award tal-Bronż
Meer L-Ippakkjar Tal-Kafè Instantanju huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Meer L-Ippakkjar Tal-Kafè Instantanju ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Meer L-Ippakkjar Tal-Kafè Instantanju jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.
Wara d-Disinn
Kit għall-Istampa
Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.
- Proprjetajiet Uniċi
- Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
- Dimensjonijiet u Ippakkjar
- It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm - Tikketti
- Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
- Teknoloġija tal-Produzzjoni
- A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
- Sfida tad-Disinn
- The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers. - Riċerka
- The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging. - Ispirazzjoni
- The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well. - Tul tal-Proġett
- The project started In Tehran in November 2020 and finished in May the following year
- Fluss tal-Operazzjoni
- The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
- Privattivi
- None.
- Krediti tal-Immaġni
- Image #1: photographer Bita Shakerin, Espresso, 2020
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