Prakrishi Ippakkjar tal-Għasel by Vishal Vora

Prakrishi Ippakkjar tal-Għasel by Vishal Vora is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.

FiddaIppakkjar· 2023

Prakrishi Ippakkjar tal-Għasel

by Vishal Vora

Client: Prakrishi

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

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Colors

The Design

About Prakrishi Ippakkjar tal-Għasel

Prakrishi huwa disinn ta' ppakkjar għal firxa ta' sitt għasliet bit-togħmiet. Il-firxa testendi ditta eżistenti u żżomm l-istil minimali tagħha u l-ispazju abjad ġeneruż. Motiv stilizzat ibbażat fuq il-ġwienaħ tan-naħal iservi bħala l-element viżiv ewlieni. Il-motiv jagħti lill-firxa tal-għasel identità distinta u jgħin lix-xerrejja jagħżlu bejn is-sitt togħmiet fuq l-ixkaffa. Kull għasel jimtela fi flixkun tal-ħġieġ li jkejjel 180 millimetru fl-għoli u 100 millimetru fil-wisa'. It-tikketta tal-flixkun u l-għata tal-għatu huma stampati fuq karta bajda naturali b'nisġa.

The Recognition

About the Premju A' Design Award tal-Fidda

Prakrishi Ippakkjar tal-Għasel huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Prakrishi Ippakkjar tal-Għasel ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Prakrishi Ippakkjar tal-Għasel huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Range of 6 distinct flavored honeys for the mother brand Prakrishi
The transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf.
the usual lot where we see the insect in its so-called natural (and well, a boring) avatar. But here, the same bee turns into a heart-warming messenger!
Dimensions & Packaging: Height 180mm X Width 100mm X Width 100mm
Tags: Honey, Packaging, Branding, Motif, illustration
Production Technology: We have used Glass bottle as a Primary container and bottle label and Lid cover have been printed on Natural white texture paper.
Design Challenge: Challenge was to create a product extension for the mother brand Prakrishi - which has several other segments under it - this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand's visual grammar.
Research: Understand the consumer mind set and need of the very market it is going to sell,
Inspiration: As we can see, the design parameters of the flagship brand have lots of white space and minimal approach to it. so we carried forward the same principles and used only the necessary part of the graphic to convey the whole story without moving away from the packaging and design guidelines.
Project Duration: The project started in Jan 2021 in India and finished in March 2021 in India,
Operation Flow: Project was designed completely in design studio, from sourcing of bottle to selection of exact paper for to get desired result, after that complete set of mock-ups was given to the printer to get right result.
Patents: None
Team Members: Vishal Vora
Image Credits: Vishal Vora (Sol Benito)