Jiang Hu Ippakkjar ta' Xorb Alkoħoliku by Wei Li

Jiang Hu Ippakkjar ta' Xorb Alkoħoliku by Wei Li is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tal-Ħadid in Disinn tal-Ippakkjar Competition Category.

ĦadidIppakkjar· 2023

Jiang Hu Ippakkjar ta' Xorb Alkoħoliku

by Wei Li

Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

Premju A' Design Award tal-Ħadid Winner in Ippakkjar Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiang Hu Ippakkjar ta' Xorb Alkoħoliku

Jiang Hu huwa disinn tal-ippakkjar għal huang jiu, inbid tradizzjonali Ċiniż tar-ross. Il-parti ta' fuq tal-flixkun hija tqila biżżejjed biex tintuża bħala piż tal-karta, u tista' wkoll tinqaleb u tintuża bħala tazza tax-xorb. Il-flixkun fih volum żgħir, adattat għad-drawwiet komuni tax-xorb. Il-kaxxa ta' barra hija magħmula minn ragħwa minflok karta, għalhekk l-istess kaxxa tipproteġi l-flixkun matul il-kunsinna. Il-grafika tieħu bħala tema t-token Ċiniż antik u tiddeskrivi l-ħajja ta' spadaċin. L-għan huwa li jingħata lil prodott antik xbieha ġdida.

The Recognition

About the Premju A' Design Award tal-Ħadid

Jiang Hu Ippakkjar ta' Xorb Alkoħoliku huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Jiang Hu Ippakkjar ta' Xorb Alkoħoliku ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Jiang Hu Ippakkjar ta' Xorb Alkoħoliku huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work is exquisite and practical to satisfy any kinds of consumers: the bottle top is heavy enough to be used as paper weight; it also can be used as a glass if turn it over. Besides, it’s a new product of small capacity to fit for people’s capacity for liquor in general.
Dimensions & Packaging: 180mm x 90mm x 50mm
Tags: Alcohol, Package, Chinese
Production Technology: It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Design Challenge: This product is environmental-friendly. It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Research: The name of the product is “Jiang Hu”. The word “Jiang Hu” sets in the world of elites, it represents a world full of heroes, a fair society that imparting skills to each other, and maintaining a strict code of honor. The "token" is a metal plate that symbolizes strength and bravery, it was also used to authorize military operations in ancient China. Therefore, the "token" used as a symbol to express the "power" of the "jianghu", depicting the initial process of a Chinese swordsman's maturity through adventures and hardships.
Inspiration: Huang jiu is a traditional Chinese specialty that was invented in China about 7 thousand years ago. At the market today, huang jiu products remain the similar packaging design and never highlight any characteristics of traditional Chinese huang jiu. Jiang Hu’s design broke through the conventional mode of thinking, showed a new image of traditional Chinese Huang jiu. It takes the “token" as a design clue, depicting the ups and downs of a swordsman's life in ancient China.
Project Duration: The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
Operation Flow: Since huang jiu has gone through such a long history for nearly 7 thousand years in China, people have seen it as a kind of old-fashioned product. “Jianghu” redefined this old but precious Chinese legacy and tried to show a side of fashion by its cultural value of huang jiu. It was a brand new idea on the market.
Team Members: Mr. Li Wei