Jundao Guiniang Ippakkjar tal-Baijiu by Liang Chen

Fidda Ippakkjar · 2023

Jundao Guiniang Ippakkjar tal-Baijiu

by Liang Chen

Premju A' Design Award tal-Fidda 2023 in Ippakkjar
CLIENT: Shanghai Guijiu Group Co., Limited.
Estimated Number of Design Views: 25,658
Verification code 5975F298E9 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Jundao Guiniang Ippakkjar tal-Baijiu

Jundao Guiniang huwa disinn ta' ppakkjar għal spirtu Baijiu Ċiniż ta' livell għoli. Il-flixkun eżagonali taċ-ċeramika bajda huwa mżejjen b'pittura tradizzjonali Ċiniża bil-linka, applikata permezz ta' ħruq tal-enamel. Il-ħalo artab tal-pittura jissuġġerixxi muntanji u xmajjar u jirreferi għall-ambjent naturali taż-żona tal-produzzjoni. Proċess ta' bronzing jiddeskrivi t-terren tar-reġjun tal-oriġini f'saffi fini. L-għatu tad-deheb huwa ffurmat bħala siġill personali u jista' jinżamm bħala ornament. Id-disinn jesprimi l-kultura Ċiniża, ir-rispett lejn in-natura u l-valur tat-tradizzjoni.

About the Premju A' Design Award tal-Fidda

Jundao Guiniang Ippakkjar tal-Baijiu huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Jundao Guiniang Ippakkjar tal-Baijiu ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Jundao Guiniang Ippakkjar tal-Baijiu huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Press Kit

Unique Properties: Taking Chinese culture as its inside information, the packing of the high-end Baijiu is featuring traditional Chinese ink painting which present the image of a wonderland while the halo effect of the painting naturally occurring, indicating the fine ecological environment of the Baijiu producing area. It is the implication of the life attitude and cultural belief of loving the country, protecting the ecology and inheriting the culture that help to enhance the cultural and artistic value of the product.
Dimensions & Packaging: Box Size: L 300mm* W 150mm * H 120mm
Bottle Size: D 75mm * H 235mm
Tags: Chinese Baijiu, Traditional Chinese ink painting, Packing Design, Gentleman, Mountains and Rivers
Production Technology: The enamel firing of ink painting applied on the hexagonal white ceramic bottle, presenting a texture of landscape picture. The bronzing process outlines the terrain of the exclusive origin of Baijiu, with layers of rolling waves, highlighting the details of the process. The image of the undulating mountains and meandering rivers are showed on the golden cap, implying a harmonious ecological environment. Designed as a personal seal, the cap can be used for gift and collection.
Design Challenge: It is the exploration and expression of the theme of the product that turns into the biggest challenge of the design, in which it is required to seek for an appropriate Chinese traditional culture to establish relationship with the product while to realize the specific conception in details and to make the differences from competitors at the same time.
Research: In addition to its quality and processing technology, the Chinese Baijiu is also related with culture, history, art, nature environment and emotion, etc. Therefore, the research direction of this project should focus on the cultural connotation and spiritual pursuit.
Inspiration: Chinese landscape painting, an unique traditional painting art in East, in which feelings of love of the country and the natural world as well as the moral belief of justice, benevolence and integrity are contained in the artistic conception and aesthetics expressed by the picture. The inspiration of the product is exactly coming from the artistic conception of this painting art, which skillfully integrate the picture of the production area in the painting and combine the cultural virtues together to highlight its cultural connotation.
Project Duration: It was began in Shanghai, China in Aug.2020 and was finished in the end of Sep. and early of Oct. 2020, then it was available on the market on Jan.10,2021.
Operation Flow: It can be better matched with art exhibitions and commemorative activities for wider spread and promotion in the form of oriental traditional art painting. The golden cap of solid modeling with image of the mountains and rivers could be used as an ornament and also a traditional seal, increasing its cultural attributes. And it is available for exclusive customization with multiple purposes of collection and gift and so on.
Image Credits: Creative Director：Chen Liang