Happy Petty Funzjoni Primarja: Ippakkjar tal-Ikel għall-Annimali Domestiċi by Luo Heng

Happy Petty Funzjoni Primarja: Ippakkjar tal-Ikel għall-Annimali Domestiċi by Luo Heng is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.

BronżIppakkjar· 2023

Happy Petty Funzjoni Primarja: Ippakkjar tal-Ikel għall-Annimali Domestiċi

by Luo Heng

Client: Shenzhen Megacombine Technology Co., Ltd

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

13,176

Verified Award Winner

Verify Award Status for #144363

View at A' Design Award Press Release Award Badge

Colors

The Design

About Happy Petty Funzjoni Primarja: Ippakkjar tal-Ikel għall-Annimali Domestiċi

Test tal-Ktieb: Happy Petty huwa disinn ta' ppakkjar għall-ikel tal-qtates. Is-serje tuża sitt karattri illustrati, u kull karattru jikkorrispondi ma' tip differenti ta' ikel għall-qtates. L-ilbies, il-kuluri u l-elementi grafiċi jinbidlu minn karattru għall-ieħor, biex b'hekk kull pakkett ikollu personalità distinta. Il-karattri huma ispirati minn figuri ta' pitturi famużi u minn ċelebritajiet tal-moda. Jintużaw kuluri qawwija biex jiġbdu l-attenzjoni u biex jitbiegħdu mill-ippakkjar tradizzjonali tal-ikel għall-annimali domestiċi. Id-disinn għandu l-għan li jesprimi l-koeżistenza bejn in-nies moderni u l-annimali domestiċi tagħhom.

The Recognition

About the Premju A' Design Award tal-Bronż

Happy Petty Funzjoni Primarja: Ippakkjar tal-Ikel għall-Annimali Domestiċi huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Happy Petty Funzjoni Primarja: Ippakkjar tal-Ikel għall-Annimali Domestiċi ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Happy Petty Funzjoni Primarja: Ippakkjar tal-Ikel għall-Annimali Domestiċi jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a kind of pet cat food that combines fashion figures and art. Through six unique character images to correspond different types of cat food, through different characters of cloths, colors, elements, reflecting highly personalized character images and product packaging, also to meet the needs of the female customers. Happy Petty creates a unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand.
Dimensions & Packaging: Width 200mm, Depth 300mm, Height 330mm, Weight 6.8kg
Tags: Cat Food, Pet, Happy Petty
Design Challenge: We hope to convey a concept of the coexistence of modern people and pets. Inspired by famous painting figures and fashion celebrities, we use bright colors to attract consumers' attention and break through the traditional pet packaging design.
We designed six unique characters of cat food to meet the diversity of cat-loving people's choice. Through the change of clothes, colors and elements of different characters, we can reflect the highly personalized characters and product packaging.
Research: This is a kind of pet cat food that combines fashion figures and art，unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand, and solves the needs of brand identification.
Pets bring us not only companionship, but also the source of happiness and healthy life. Therefore, the packaging design also wants to convey the concept of coexistence between modern people and pets.
Inspiration: More and more people regard pets as one of their family members, so they have higher and higher requirements for pet products. However, most of the pet packaging design in the market are very traditional. Therefore, we hope to use the creative idea of combining famous person and famous painting with pets to convey the concept of coexistence of people and pets through design.
Project Duration: The project started in Shenzhen in June 2021 and the design was completed in December 2022
Patents: Copyright：Shenzhen Megacombine Technology Co., Ltd
Team Members: Design Director
Luo Heng
Illustrator
Li Shuangshuang/ Xiao Liping
3D Designer
Wan Shiwei/Wang Zhangjian
Image Credits: Copyright：Shenzhen Megacombine Technology Co., Ltd