Zhuojiu Imballaġġ tax-Xorb Alkoħoliku by Shenzhen Jinjia New Smart-pkg Co., Ltd

Zhuojiu Imballaġġ tax-Xorb Alkoħoliku by Shenzhen Jinjia New Smart-pkg Co., Ltd is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tad-Deheb in Disinn tal-Ippakkjar Competition Category.

DehebIppakkjar· 2023

Zhuojiu Imballaġġ tax-Xorb Alkoħoliku

by Shenzhen Jinjia New Smart-pkg Co., Ltd

Client: Shenzhen Jinjia New Smartpackaging Co., Ltd

Premju A' Design Award tad-Deheb Winner in Ippakkjar Category

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Verified Award Winner

Verify Award Status for #144458

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhuojiu Imballaġġ tax-Xorb Alkoħoliku

Zhuojiu huwa disinn ta' imballaġġ għal-likur Ċiniż. Il-forma tal-flixkun hija ispirata mill-mannara, oġġett marbut mas-saħħa. Il-kaxxa ta' barra hija maqtugħa minn injam irkuprat u turi xaqq, bħallikieku nqasmet b'mannara. Il-kontenitur huwa magħmul mill-ħġieġ. L-ebda stampar ma huwa applikat fuq il-kaxxa jew il-flixkun, u l-isem tal-prodott huwa mnaqqax bil-faħam. Il-kaxxa hija għolja 300 millimetru, twila 180 millimetru u wiesgħa 120 millimetru. Il-flixkun huwa għoli 180 millimetru. Il-kaxxa tal-injam tista' tinżamm u terġa' tintuża aktar tard bħala ornament.

The Recognition

About the Premju A' Design Award tad-Deheb

Zhuojiu Imballaġġ tax-Xorb Alkoħoliku huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Zhuojiu Imballaġġ tax-Xorb Alkoħoliku ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Zhuojiu Imballaġġ tax-Xorb Alkoħoliku joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Zhuo (Drinking)", whose original meaning is to pour and drink wine, is from the poem " Drinking Alone under the Moon" by the ancient Chinese poet Li Bai. Therefore, from the perspective of strength, concretized the thoughts and feelings of the image by skillfully integrating " hard" and "soft" into the axe and mountains and trees, so that people can imagine the flavor of this Chinese Liquor when they see this packaging of ethereal beauty at a glance.
Dimensions & Packaging: The box is 300mm high, 180mm long and 120mm wide. The bottle is 180 mm high
Tags: strength, ecology, hardness, wine
Production Technology: Product composition: The container is made of glass. The outer packaging is cut from raw wood. No printing process is used on boxes and bottles and the main product names are engraved with charcoal.
Design Challenge: In the early stage of this product, we had difficulty assembling waste wood into boxes. Later, this problem was solved by reaching an agreement with the wood factory.
Research: This project is based on the environmental protection concept of no process and no pollution. In this way, reuse the waste wood blocks and the products can be reused as ornament later.
Inspiration: The inspiration of the wine bottle shape comes from the "axe" that represents power, so use "power" as the design idea to express the spirit of Chinese Liquor Drinking. The appearance of the bottle is reminiscent of an axe. The box is made of wood with a crack split by the axe, thus expressing the fiery taste of the Chinese Liquor with rigidity and destructive power.
Project Duration: The project will be started in Shenzhen in March 2022, completed in August 2022, and exhibited in Shenzhen in August 2022.
Operation Flow: This project is designed and manufactured in China. The design, all detailed specifications and mass production of the product were completed within 12 months in China.
Team Members: Chairman: Huang Hua
General Manager: Yang Mingyu
Design Manager: Xie Yi
Designer: Cheng Tiansheng
three-dimensional: Ma Zhicheng