Hainan Beer Imballaġġ tal-Birra by China Resources Snow Breweries Ltd.

Hainan Beer Imballaġġ tal-Birra by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.

FiddaIppakkjar· 2023

Hainan Beer Imballaġġ tal-Birra

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

31,595

Verified Award Winner

Verify Award Status for #144565

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hainan Beer Imballaġġ tal-Birra

Hainan Beer huwa disinn ta' imballaġġ tal-birra ispirat mill-pajsaġġ u l-kultura ta' Hainan. Il-flixkun tal-ħġieġ iġorr disinji f'riljev meħuda mill-mewġ tal-baħar, dgħajjes bil-qlugħ, fanali, siġar tal-ġewż tal-Indi u għasafar tal-baħar, u l-forma rqiqa tiegħu tippermetti qabda b'id waħda. Il-landa tal-aluminju hija stampata b'linka termokromika, sabiex disinn ta' timbru postali jidher gradwalment hekk kif it-temperatura tinżel waqt ir-refriġerazzjoni. Il-kaxxa ta' barra hija magħmula minn karta kraft u għandha forma ta' bagalja. L-imballaġġ jorbot il-birra max-xenarju lokali u ma' stil ta' ħajja lokali rilassat.

The Recognition

About the Premju A' Design Award tal-Fidda

Hainan Beer Imballaġġ tal-Birra huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Hainan Beer Imballaġġ tal-Birra ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Hainan Beer Imballaġġ tal-Birra huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
Dimensions & Packaging: 290 ml bottle size: 216 x 60.9 mm
330 ml slim can: 147 x 57 mm
Tags: beer, localization of design, Hainan, cultural elements, Hainan style
Production Technology: glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
Design Challenge: To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
Research: This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
Inspiration: Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
Project Duration: The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
Operation Flow: The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
Team Members: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao