Tsingtao 9 Degrees L-Ippakkjar Tal-Birra minn Jin Zhang

Id-disinn Tsingtao 9 Degrees L-Ippakkjar Tal-Birra minn Jin Zhang huwa rebbieħ stmat ħafna tal-prestiġjuż 2023 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

BronżIppakkjar· 2023

Tsingtao 9 Degrees L-Ippakkjar Tal-Birra

minn Jin Zhang

Klijent: Tsingtao Beer

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Ippakkjar

18,712

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #144952

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Tsingtao 9 Degrees L-Ippakkjar Tal-Birra

Tsingtao Beer hija waħda mill-marki tal-birra l-aktar famużi fiċ-Ċina. Fuq il-bażi li tenfasizza l-marka, in-naħa tal-marka jeħtieġ li turi l-karatteristiċi lokali ta 'kull provinċja. Id-disinjatur juża l-aktar rappreżentattiv ta' "Torri tal-Krejn Isfar ta' Hubei' biex juru l-karatteristiċi lokali. Barra minn hekk, Xiangyun, Crane, u l-konġestjoni "Phoenix Feather" (Hubei jħobb ħafna Phoenix) tagħmel l-istampa kollha aktar flessibbli; Fl-istess ħin, jenfasizza l-andquot;9 grad", l-akbar punt ta 'bejgħ tal-prodott, biex jippromwovi b'mod effettiv il-bejgħ.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Tsingtao 9 Degrees L-Ippakkjar Tal-Birra huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Tsingtao 9 Degrees L-Ippakkjar Tal-Birra ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Tsingtao 9 Degrees L-Ippakkjar Tal-Birra jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: This is a beer design that gives consideration to both the brand and local culture, with the brand name highlighted on the left side of the label; On the right side, the most representative "Yellow Crane Tower" in Hubei is used to show the local characteristics. In addition, auspicious clouds, cranes, and the bottleneck mark "Phoenix Feather" (Hubei highly advocates phoenix) make the whole picture more flexible; At the same time, the biggest selling point of the product is " 9 degrees".
Dimensjonijiet u Ippakkjar: Width 65mm x Depth 65mm x Height 265mm
Tikketti: Tsingtao, BEER, Jin Zhang, Wuhan SANBU, packing design, China
Teknoloġija tal-Produzzjoni: This beer has a very large sales volume. Considering the cost and production efficiency, the designer did not use any special materials, and the most commonly used silver sticker was used for labels.
Sfida tad-Disinn: The biggest adjustment of this project is to balance the brand and local culture, which requires designers to understand the logic of consumers' purchase of goods, and finally decide to highlight the brand in a limited way, because the brand itself has a very high reputation. When people get the product, they will find their familiar city landmarks and other elements, which will produce a sense of surprise and bring consumers a better sense of experience.
Riċerka: The difficulty of this project is to highlight both the brand and the local culture. Qingdao Beer is one of the most famous beer brands in China, so the designers put the brand first in the vision to highlight, and the local characteristic culture is expressed in silver. From a distance, it will not steal the brand's spotlight, and from a close look, it has a sense of quality; The elements are the most familiar to the local people to obtain the most efficient transmission speed.
Ispirazzjoni: The inspiration of the whole label design comes from the famous Chinese painting White Clouds and Yellow Cranes, which depicts the Yellow Crane Tower in Hubei Province. The elements of the Yellow Crane Tower, auspicious clouds and cranes are extracted from the painting and expressed in a more concise way; The "phoenix feather" on the bottle neck label is inspired by the place of Hubei, where people have always admired phoenix.
Tul tal-Proġett: The project will be started in Wuhan, China in December 2021, completed in Wuhan, China in May 2022, and sold in Hubei, China in August 2022.
Fluss tal-Operazzjoni: This beer is exclusively for sale in Hubei, China. The designer uses the most representative elements of architecture, cranes, phoenix, etc. in Hubei to make consumers feel familiar and friendly instantly, which can quickly shorten the distance between consumers and brands. At the same time, the left side of the label highlights the brand with a very large font, so that consumers can see it at first sight.
Privattivi: Intellectual property/patents/copyrights owned by Tsingtao Brewery