Liang Bai Kai Ippakkjar tal-Ilma tax-Xorb by Tiger Pan

Liang Bai Kai Ippakkjar tal-Ilma tax-Xorb by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tal-Platinu in Disinn tal-Ippakkjar Competition Category.

PlatinuIppakkjar· 2023

Liang Bai Kai Ippakkjar tal-Ilma tax-Xorb

by Tiger Pan

Client: Jinmailang Beverage Co., Ltd

Premju A' Design Award tal-Platinu Winner in Ippakkjar Category

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The Design

About Liang Bai Kai Ippakkjar tal-Ilma tax-Xorb

Liang Bai Kai hija flixkun tal-ħġieġ iddisinjat għal ilma tax-xorb mgħolli u mkessaħ. L-isem jirreferi għal ilma mgħolli li tkessaħ, xarba li ilha komuni fiċ-Ċina. Il-flixkun ma jġorr ebda tikketta. Minflok, xogħol artistiku mill-pittura tad-dinastija Song "Riverside Scene from Tsingming" ġie mpitter mill-ġdid u applikat fuq il-ħġieġ permezz tal-istampar bi trasferiment tas-sħana. L-immaġni hija maqsuma fuq tnax-il flixkun, li jirrappreżentaw it-tnax-il siegħa tradizzjonali. Il-wiċċ tal-ħġieġ iżid il-leqqa u t-tessitura. Kull flixkun ikejjel 313-il millimetru fl-għoli u 76.5 millimetri fid-dijametru.

The Recognition

About the Premju A' Design Award tal-Platinu

Liang Bai Kai Ippakkjar tal-Ilma tax-Xorb huwa rebbieħ tal-Premju A' Design Award tal-Platinu, rikonoxximent prestiġjuż ħafna mogħti lil disinji tassew eċċezzjonali, eleganti u manjifiċi. Ir-rebbieħa tal-Platinu huma mirakli tal-ħolqien, xhieda tal-limiti tal-kreattività intellettwali, u juru l-professjonalità u l-ġenju bla paragun tad-disinjaturi tagħhom. Huwa mistenni li dawn id-disinji jkunu l-aktar xogħlijiet magħrufa li jiddefinixxu l-estetika ta' epoka, jikkontribwixxu għall-benessri tas-soċjetà u jwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Liang Bai Kai Ippakkjar tal-Ilma tax-Xorb juri livell ta' eċċellenza trasċendenti u jagħmel id-dinja post aħjar bil-karatteristiċi siewja tiegħu. Liang Bai Kai Ippakkjar tal-Ilma tax-Xorb huwa xogħol li rebaħ il-Premju A' Design Award tal-Platinu li jqajjem ix-xewqat, jispira, ifarraħ u joħloq ferħ kbir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main function of the bottle is to contain cool-down boiled water, meaning Liang Bai Kai. What comes next is the label-less bottle contains and shares with the consumers a very important part of ancient Chinese art. Chinese is the only ethnic who drink hot water when it is cool down in their daily life. And the habit can be traced back in 7BC.
Dimensions & Packaging: height 313mm x diameter 76.5mm
Tags: water, Chinese water, bottle, package, label-less
Production Technology: The glass material will differentiate the wine from its competitive brands, who are normally packed in plastic. Bottled in glass, the gloss and texture is upgraded on the surface.
Design Challenge: Regarding the artwork, the original version is vague so we rearrange the layout and paint it all again, which is separated by the 12 bottles, representing 12 earthly branches hours. As for the technique to realize the drawings, 4 different kinds of crafts are tried out and we succeeded in heat transfer printing.
Research: To drink cool-down boiled water is an inherited habit from the ancient time. The new packaging design is bring the heritage to the modern life of Chinese along with a different perspective to appreciate traditional arts.
Inspiration: The inspiration is from the national treasury artwork of Riverside Scene from Tsingming made in Song dynasty over 1000 years ago. It is the only piece among the famous ten that illustrates the life of ordinary people' s life instead of that of the nobles. So the painting is echoing with the product of Liang Bai Kai so well that it is repainted and carved on the bottles.
Project Duration: The project lasts 5 months, designed in Shenzhen.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Liang Bai Kai needs to be presented to consumers in a contemporary aesthetic.
Team Members: Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Illustrator: Ping Yi
3D Renderer: Yuling Zhu
Video Editing: Chao Ma
Project Manager: Hua You
Image Credits: Tiger Pan