Dukang Liquor Ippakkjar ta' Flixkun tax-Xorb Alkoħoliku by Tiger Pan

Dukang Liquor Ippakkjar ta' Flixkun tax-Xorb Alkoħoliku by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.

FiddaIppakkjar· 2023

Dukang Liquor Ippakkjar ta' Flixkun tax-Xorb Alkoħoliku

by Tiger Pan

Client: Luoyang Dukang Wine Group Co., Ltd

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

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The Design

About Dukang Liquor Ippakkjar ta' Flixkun tax-Xorb Alkoħoliku

Dukang Liquor huwa disinn ta' ppakkjar għal baijiu Ċiniż. Il-flixkun huwa msawwar minn fuq s'isfel biex jifforma l-profil astratt ta' Cao Cao, strateġista militari u poeta storiku li l-versi tiegħu taw l-isem lill-marka. It-tapp ifakkar il-kopertura tar-ras tal-uffiċjali tal-perjodu ta' wara d-dinastija Han, u l-korp huwa mnaqqax bħal libsa twila, li tagħti wkoll qabda soda. Il-ħġieġ jintuża minflok iċ-ċeramika komuni f'marki simili, u b'hekk il-wiċċ jikseb tlellix u nisġa. Il-kaxxa ta' barra hija mżejna b'pittura vettorjali ta' Luoyang, il-belt kapitali antika.

The Recognition

About the Premju A' Design Award tal-Fidda

Dukang Liquor Ippakkjar ta' Flixkun tax-Xorb Alkoħoliku huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Dukang Liquor Ippakkjar ta' Flixkun tax-Xorb Alkoħoliku ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Dukang Liquor Ippakkjar ta' Flixkun tax-Xorb Alkoħoliku huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
Dimensions & Packaging: Bottle size: 294mm x 88mm
Tags: Chinese Baijiu, wine, Bottle, High End, Tiger Pan
Production Technology: The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
Design Challenge: The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
Research: The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
Inspiration: The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
Project Duration: The project lasts 4 month, designed in Shenzhen.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Image Credits: Tiger Pan