Yi Xin Distillation Ippakkjar tal-Ispirti by Tiger Pan

Yi Xin Distillation Ippakkjar tal-Ispirti by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tad-Deheb in Disinn tal-Ippakkjar Competition Category.

DehebIppakkjar· 2023

Yi Xin Distillation Ippakkjar tal-Ispirti

by Tiger Pan

Client: Beijing Shunxin Agriculture Holding Co., Ltd.

Premju A' Design Award tad-Deheb Winner in Ippakkjar Category

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The Design

About Yi Xin Distillation Ippakkjar tal-Ispirti

Yi Xin Distillation huwa disinn ta' ppakkjar għal marka Ċiniża tal-ispirti. Il-flixkun huwa magħmul mill-ħġieġ, li jgħolli l-leqqa u t-tessitura tal-wiċċ u jiddistingwi l-prodott minn spirti simili mibjugħa f'kontenituri taċ-ċeramika. Dragun, impinġi b'mod Ċiniż antik, iżomm mal-għonq tal-flixkun u jservi bħala l-identifikatur ewlieni, għalhekk l-ebda tikketta stampata mhi meħtieġa. Il-kaxxa ta' barra hija sempliċi u ssegwi s-simetrija tad-disinn tradizzjonali Ċiniż. Il-flixkun ikejjel 180 b'130 b'285 millimetru. L-għan huwa li jiġi ppreżentat wirt twil f'forma kontemporanja.

The Recognition

About the Premju A' Design Award tad-Deheb

Yi Xin Distillation Ippakkjar tal-Ispirti huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Yi Xin Distillation Ippakkjar tal-Ispirti ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Yi Xin Distillation Ippakkjar tal-Ispirti joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There is no label needed as the dragon on top is telling people how exalted is the spirits itself. To match the sophisticated bottle, the outer box is made into a simple but exquisite one, where the symmetry aesthetics from ancient Chinese culture is applied. With this, the brand wishes to bring the heritage of history into modern use and to share with all.
Dimensions & Packaging: Bottle size: 180mm x 130mm x 285mm
Tags: Chinese Baijiu, dragon, bottle, spirits, Tiger Pan
Production Technology: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, The dragon at the bottleneck clings to the bottle.
Design Challenge: The dragon is a challenging part when realizing the design as the shape is quite complicated.
Research: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Yi Xin Distillation needs to be presented to consumers in a contemporary aesthetic.
Inspiration: The inspiration is from the noble life of Chinese ancient dynasties, where dragon is a vital element to represent sovereign power and greatest quality.
Project Duration: The project lasts 2 months, designed in Shenzhen and produced in Beijing.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Copyrights belong to Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Juanjuan Wu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Image Credits: Tiger Pan