Yunnan Baiyao Ippakkjar tal-Pejst tas-Snien by Tiger Pan

Yunnan Baiyao Ippakkjar tal-Pejst tas-Snien by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.

BronżIppakkjar· 2023

Yunnan Baiyao Ippakkjar tal-Pejst tas-Snien

by Tiger Pan

Client: Yunnanbaiyaogroup Co., Ltd

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

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Colors

The Design

About Yunnan Baiyao Ippakkjar tal-Pejst tas-Snien

Yunnan Baiyao huwa disinn ta' ppakkjar għal firxa ta' pejst tas-snien għat-tfal. Il-karattru tal-marka huwa sħaba tarbija, ispirat mill-isem tal-marka, fejn "yun" ifisser sħaba. Il-karattru jidher b'espressjonijiet tal-wiċċ differenti biex jissuġġerixxi etajiet differenti. L-illustrazzjonijiet huma miżbugħa fi stil ta' pittura tat-tfal biex jattiraw l-attenzjoni tal-ommijiet fuq l-ixkaffa. Il-kaxxi jinqabdu tajjeb kemm f'pożizzjoni orizzontali kif ukoll vertikali fuq l-ixkaffa, u l-kaxxi tal-frawla jingħaqdu flimkien biex jifformaw stampa akbar ta' frawla. L-ippakkjar hu magħmul mill-PLA, li jiddegrada f'perjodu ta' bejn xahrejn u għaxar xhur.

The Recognition

About the Premju A' Design Award tal-Bronż

Yunnan Baiyao Ippakkjar tal-Pejst tas-Snien huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Yunnan Baiyao Ippakkjar tal-Pejst tas-Snien ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Yunnan Baiyao Ippakkjar tal-Pejst tas-Snien jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
Dimensions & Packaging: Width 46mm x Depth 39mm x Height 159mm
Tags: toothpaste, kids toothpaste, kids, cloud, Tiger Pan
Production Technology: The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
Design Challenge: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
Research: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Inspiration: The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Project Duration: The project lasts 2 months, designed in Shenzhen
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Team Members: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Image Credits: Tiger Pan