Momenten Ippakkjar tax-Xarbiet by E2W Studio

Momenten Ippakkjar tax-Xarbiet by E2W Studio is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.

BronżIppakkjar· 2023

Momenten Ippakkjar tax-Xarbiet

by E2W Studio

Client: E2W Studio

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

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Verified Award Winner

Verify Award Status for #146150

View at A' Design Award Press Release Award Badge

Colors

The Design

About Momenten Ippakkjar tax-Xarbiet

Momenten huwa disinn ta' ppakkjar għal inbid frizzanti mingħajr zokkor mibjugħ f'landi rqaq. L-isem tal-marka jirreferi għall-mument it-tajjeb biex tixrob, la kmieni wisq u lanqas tard wisq. L-identità viżiva hija mibnija madwar karattri msejħa "bubble monsters" (mostri tal-bżieżaq), ispirati minn wiċċ żgħir iffurmat minn sinjali tal-punteġġjatura. Kull forma ta' mostru tirrifletti togħma, b'forom aktar tondi għal togħmiet aktar ħfief u forom aktar imħaddin għal dawk aktar qawwija, li jgħin lix-xerrejja jsibu t-togħma ppreferuta tagħhom. Linja ta' diffużjoni msejħa KAI testendi l-istess approċċ rilassat u ġgajjar. Id-disinn tlesta fl-2021.

The Recognition

About the Premju A' Design Award tal-Bronż

Momenten Ippakkjar tax-Xarbiet huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Momenten Ippakkjar tax-Xarbiet ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Momenten Ippakkjar tax-Xarbiet jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Momenten is a sugar-free sparkling wine brand. Momenten means the right moment to drink, not too early or late. The brand name itself is already impressive and provides a broad space to imagine. When it comes to how to transfer and link each moment of consumers, we think it needs to differentiate from other visual identities.
Dimensions & Packaging: Depth 180mm x Height 140mm
Tags: Wonderful, Vogue, Party, Happy, Open-Minded
Production Technology: During the design process, we found an odd emoji composed of ":" and "1" by chance, which was interesting. Therefore, we decided to create a monster inspired by it, named bubble monsters. Bubble monsters' shapes are based on tastes, the softer taste, the more round shapes. On the contrary, the more pungent, the more sharp shapes. It is not only funny but also could be helpful for consumers to choose their favored taste.
Design Challenge: We try to express the wonderful state of being dizzy, vogue in eyesight and bring people into open visual feelings.
Research: In the brand proposition, manifesto, momenten based on the tonality, the young life attitude "unique", so that have more self-attitude after 95, 00 deep resonance. However, in the creation concept of the product, momenten is very familiar with the "people", which is close to the life of young people and creates more interesting consumption and life scenes.
Inspiration: As the slender cans maximizes the size of the brand name 22:15, how could the remaining space differentiate the brand? During the process of cooperation, we discovered that the founding team was a group of very funny and absurd young people with all kinds of weird ideas, and we laughed our heads off at every creative meeting, which is exactly what light and delicious sparkling wine feel like.
So we decided on the keywords of this visual upgrade: interesting, relaxed, and fun.
Project Duration: The project was completed in 2021.
Operation Flow: After completing the design of the basic line, we received a new assignment to do the packaging design for the diffusion line KAI. The name KAI represents a dizzy and open-minded state, also a kind of party mood as well. The products are featured with 9 degrees and make people feel happy and reach the state of drinking.
Image Credits: N/A