Nutrili Supplimenti Branding by Cansu Dagbagli Ferreira

Nutrili Supplimenti Branding by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tal-Ħadid in Disinn tal-Ippakkjar Competition Category.

ĦadidIppakkjar· 2023

Nutrili Supplimenti Branding

by Cansu Dagbagli Ferreira

Client: Nutrili

Premju A' Design Award tal-Ħadid Winner in Ippakkjar Category

17,010

Verified Award Winner

Verify Award Status for #147623

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Nutrili Supplimenti Branding

Supplimenti fit-togħma, benefiċċji innegabbli. Nutrili huwa kollu li jġib supplimenti ta 'kwalità għolja, naturali u sostenibbli. Cansu Dagbagli Ferreira ġie kkummissjonat għall-ħolqien tal-identità viżwali tal-marka u disinji tal-ippakkjar. L-identità viżwali tinkorpora l-ispirtu żagħżugħ u modern tal-marka, bl-approċċ kuraġġuż tagħha. B'mod ġenerali, huwa riflessjoni tal-identità u l-valuri tal-marka. Id-disinn tal-ippakkjar mhux biss huwa attraenti iżda wkoll maħdum b'mod maħsub biex jappella lill-udjenza fil-mira. L-użu ta 'kuluri vibranti u tipografija kbira jikkomunika l-enfasi tal-marka # 039; fuq ingredjenti puri u nodfa.

The Recognition

About the Premju A' Design Award tal-Ħadid

Nutrili Supplimenti Branding huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Nutrili Supplimenti Branding ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Nutrili Supplimenti Branding huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept and the design reflects clean ingredients, while still being effective and tasty. Logo symbol was developed as a drop, inspired by the gummies' drop shape. The waves & the stars symbolize that products are full of nutrients and they make you shine inside and out!

Visual brand identity gives the message that these products actually work and they're not synthetic or empty. Subtle gradient assigned to each packaging label makes them unique but doesn't compromise minimality.
Dimensions & Packaging: Supplement jar labels: 65 x 216 mm
Collagen box: 107 x 84 x 115 mm
Collagen vial label: 64 x 85 mm
Tags: supplements, vitamins, collagen, label, packaging, design
Production Technology: Techniques and methodologies: Design thinking method of Diverge&Converge
Softwares: Adobe Illustrator, Adobe Photoshop, Lightroom
Design Challenge: The creative challenge was creating a young, functional but also unique branding. The target population which is the Middle Eastern world is drawn into more maximalist designs, however the design intention was creating a minimal design while still being attractive to the target group.

In the application and production phase of the design, the challenge was to include both English and Arabic text in a small label area.
Inspiration: Inspired by the colorful culture of Middle East, the design aimed to be minimal and attractive to the young audience at the same time. Rich colors represent the strong and clean ingredients of the supplements.
Project Duration: 3 months, Istanbul & Dubai
Operation Flow: Using a big typography and written benefits directly on the packaging front, the packaging catches attention quickly on the online platforms. The customers can easily understand what this product does/is for.
Team Members: Designer: Cansu Dagbagli Ferreira
Image Credits: Photography: Lara Zankoul + Büşra Sarıoğlu