Namito Immaġini ta' Karattru Art Toy by Ge Zhang

Namito Immaġini ta' Karattru Art Toy by Ge Zhang is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tad-Deheb in Disinn tar-Reklamar, Kummerċjalizzazzjoni u Komunikazzjoni Competition Category.

DehebReklamar· 2023

Namito Immaġini ta' Karattru Art Toy

by Ge Zhang

Client: Ge Zhang

Premju A' Design Award tad-Deheb Winner in Reklamar Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Namito Immaġini ta' Karattru Art Toy

Namito hija immaġini virtwali ta' art toy maħluqa għal użu kummerċjali. Namito hija tifla b'xufftejn f'forma ta' ħawħa, stil ta' xagħar aħmar f'forma ta' faqqiegħ u kopertura tar-ras f'forma ta' widnejn ta' fenek. Hija tilbes libsa ħamra u toqgħod b'idejha fil-bwiet u b'għajnejha magħluqa. Xufftejha mbuzzati jiffurmaw żewġ qlub u l-ittra X, sinjal ta' mħabba lejn id-dinja filwaqt li tirrifjuta dak li hu ħażin. Il-karattru jidher fi stampi, vidjows, wirjiet u prodotti stampati. Namito hija maħsuba biex tnaqqas l-istress mentali u biex tħeġġeġ lin-nies ikunu huma nfushom.

The Recognition

About the Premju A' Design Award tad-Deheb

Namito Immaġini ta' Karattru Art Toy huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Namito Immaġini ta' Karattru Art Toy ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Namito Immaġini ta' Karattru Art Toy joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness" with pouted lips. Her unique pouted lips are in the shape of two hearts/ the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city's dream pursuer.
Dimensions & Packaging: In commercialization, Namito has adopted such carrier forms as pictures, videos, exhibitions, and printed goods.
Tags: Art toy image, virtual image, modern art, mental stress reduction, psychological healing, business model, business co-branding, spiritual needs, meaning of life
Production Technology: Namito's prototype Portrait series belongs to the creation of IP image illustration, and the subsequent Secret Garden & Alien Painting & NFT series and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: commodity authorization, commercial exhibition, and photo gallery authorization.
Design Challenge: Main challenge: how to better combine other brands with Namito in cross-border co-branding cooperation.
Solution: Integrating brand features into Namito via second creation. The cultural collision between brands makes Namito more fresh & vivid to convey "reducing mental stress" & Namito's inner healing power more widely via brand effect, e.g. cultural & creative dolls co-branded with the Terracotta Warriors, novel and creative, well combining traditional Chinese culture & trendy modern art.
Research: Research type: virtual art toy image
Research objective: how to meet consumer spiritual needs & commercialize Namito
Market research: Art toys rose and get more popular in China. The creator conveys exclusive ideas via multi-artistic creations to meet pursuer spiritual needs.
Social impact: With many fans on the internet, Namito has held a dozen art exhibitions, won 10+ trendy art awards, and co-branded with many international brands. Many stars also often come to its art shows & take photos.
Inspiration: People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave Namito was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves without caring about others' opinions and change their mindsets through their actions to achieve spiritual freedom.
Project Duration: Since 2021, China
Operation Flow: Consumers can interact with the author through the pictures and videos of Namito released on the streaming media platform. They can experience the happy atmosphere created by the offline exhibitions of Namito. In addition, they can get material satisfaction through Namito's co-branded products.
Team Members: Ge Zhang
Image Credits: Beijing JiuPin Technology Co., Ltd.