Spicy Shrimp Soybean Sauce Ippakkjar taz-Zalza by Wei Li - Orange One

Spicy Shrimp Soybean Sauce Ippakkjar taz-Zalza by Wei Li - Orange One is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tad-Deheb in Disinn tal-Ippakkjar Competition Category.

DehebIppakkjar· 2023

Spicy Shrimp Soybean Sauce Ippakkjar taz-Zalza

by Wei Li - Orange One

Client: Shenzhen Orange One Advertising Design Co., Ltd

Premju A' Design Award tad-Deheb Winner in Ippakkjar Category

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Verified Award Winner

Verify Award Status for #149029

View at A' Design Award Press Release Award Badge

Colors

The Design

About Spicy Shrimp Soybean Sauce Ippakkjar taz-Zalza

Spicy Shrimp Soybean Sauce huwa disinn ta' ppakkjar għal pejst tal-gambli. Għall-kuntrarju ta' prodotti simili li jużaw kuluri qawwija u prominenti, l-ippakkjar isegwi approċċ sempliċi u naturali. L-ippakkjar ta' barra fih karattru kaligrafiku ta' gambli bħala l-element grafiku ewlieni tiegħu. Il-vażett ta' ġewwa jġorr tikketta b'disinn sempliċi tal-linji. Forma ratba ta' qoffa tal-ħut tagħti lill-prodott karattru sħun u naturali. Il-pakkett kollu ma fih l-ebda plastik li ma jiddegradax, u dan inaqqas il-ħsara lix-xmajjar u lill-ħamrija. Id-disinn għandu wkoll l-għan li jqajjem kuxjenza dwar il-protezzjoni tal-ambjent.

The Recognition

About the Premju A' Design Award tad-Deheb

Spicy Shrimp Soybean Sauce Ippakkjar taz-Zalza huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Spicy Shrimp Soybean Sauce Ippakkjar taz-Zalza ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Spicy Shrimp Soybean Sauce Ippakkjar taz-Zalza joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different from other shrimp pastes with strong and prominent colors in the market, the packaging adopts the expression of primitive nature and Back to Basics. The outer packaging mainly uses a calligraphy shrimp character as an expression. The inner jar label is also a simple line drawing. The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . awakens people's awareness of environmental protection.
Dimensions & Packaging: 75x75x255mm
Tags: Sauce, shrimp, seasoning, chili paste
Production Technology: The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . It also makes consumers who buy shrimp paste feel the sustainability of the product and awakens people's awareness of environmental protection.
Design Challenge: Packaging structure and packaging material
Research: Create the most special packaging with the most basic color matching and the most original techniques.
Raise consumer awareness of eco-friendly packaging while give the packaging opening a sense of occasion

Use potoshop、Adobe Illustrator software
Inspiration: his shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
Project Duration: The project started in Shenzhen in March 2020 and ended in Shenzhen in May 2020
Operation Flow: This shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
Team Members: Designer:Wei Li
Image Credits: picture#1：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#2：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#3：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#4：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#5：designer Wei Li,Spicy shrimp soybean sauce,2020