Patisserie Chez Mikki Ippakkjar by Sherry Kuo

Patisserie Chez Mikki Ippakkjar by Sherry Kuo is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tal-Ħadid in Disinn tal-Ippakkjar Competition Category.

ĦadidIppakkjar· 2023

Patisserie Chez Mikki Ippakkjar

by Sherry Kuo

Client: Patisserie Chez Mikki

Premju A' Design Award tal-Ħadid Winner in Ippakkjar Category

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Verified Award Winner

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Colors

The Design

About Patisserie Chez Mikki Ippakkjar

Patisserie Chez Mikki, delicatessen ħelwa bbażata f’Tokjo, kellha l-għan li jiddifferenzjaw ruħhom f’suq kompetittiv permezz ta’ disinn ġdid tal-ippakkjar. L-għan kien li jiġi stabbilit punt ta 'bejgħ distintiv u tissaħħaħ l-immaġni tal-marka billi tinħoloq identità robusta b'dehra viżwali koeżiva li tenfasizza l-uniċità ta' kull prodott. Id-disinn mill-ġdid li rriżulta kien fih kuluri pastell u messaġġi witty li joħolqu konnessjoni emozzjonali mal-konsumaturi, li wasslu għal żieda fil-bejgħ bl-imnut u appoġġ għall-komunità lokali mill-introduzzjoni tad-disinn il-ġdid.

The Recognition

About the Premju A' Design Award tal-Ħadid

Patisserie Chez Mikki Ippakkjar huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Patisserie Chez Mikki Ippakkjar ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Patisserie Chez Mikki Ippakkjar huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new packaging design features pastel colors and witty messaging to foster an emotional connection with consumers, with the aim of bringing joy and happiness to their day. Bold typography is utilized to create visually striking designs that stand out on store shelves and captivate the interest of prospective customers.
Dimensions & Packaging: The dimensions are 5.5 centimeters in width and 11 centimeters in height, with a fold located at the top of the package.
Tags: Branding, Typography, Pastry, Words, Colors
Production Technology: The packaging includes a single sleeve, and eco-friendly printed paper is utilized for the packaging material.
Design Challenge: The challenge was to create a series of packaging that maintains a cohesive visual appearance while emphasizing the distinctiveness of each product. The objective of the packaging was to establish a robust brand identity and increase its recognition among customers in a fiercely competitive market.
Research: Patisserie Chez Mikki offers a range of baked goods and supplies pastries to several coffee shops in the local area. To convince customers to select their products over competitors, the brand redesign should strengthen its image and establish a distinctive selling point.
Inspiration: Funny phrases, just like sweets, have the magic to provide immense relief in life. The concept of Chez Mikki’s packaging redesign aimed to establish a distinctive and refined language universe.
Project Duration: This redesign had been applied to Chez Mikki packaging since 2020.
Operation Flow: Since the introduction of the new design, the use of distinctive colors has enabled customers to identify the brand quickly, while the messaging has created a joyful and emotional response. As a result, retail sales have increased, providing support to the local community.
Image Credits: Hsin-Hui Kuo, Hidetsugu Watanabe