Lay's More Belgian Really Impossible Ippakkjar tal-Ikel minn PepsiCo Design and Innovation

Id-disinn Lay's More Belgian Really Impossible Ippakkjar tal-Ikel minn PepsiCo Design and Innovation huwa rebbieħ stmat ħafna tal-prestiġjuż 2023 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

FiddaIppakkjar· 2023

Lay's More Belgian Really Impossible Ippakkjar tal-Ikel

minn PepsiCo Design and Innovation

Klijent: PepsiCo Design & Innovation

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Ippakkjar

32,111

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #149717

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Lay's More Belgian Really Impossible Ippakkjar tal-Ikel

Lay's More Belgian Really Impossible huwa disinn ta' ppakkjar b'edizzjoni limitata għal ċipsijiet tal-patata mibjugħa fil-Belġju. L-ippakkjar jippreżenta żewġ togħmiet lokali ġodda żviluppati ma' Brussels Ketjep. Il-konsumaturi Belġjani ġew mistiedna jissottomettu kunċetti ta' disinn b'karattru lokali qawwi, u ż-żewġ kunċetti bl-aktar voti ġew murija u kkreditati fuq il-pakketti. L-approċċ iwieġeb għal suq tas-snacks li fih il-marki lokali joffru togħmiet u dikjarazzjonijiet rilevanti. Id-disinn għandu l-għan li jżomm ix-xerrejja attwali tal-marka Lay's u li jattira oħrajn ġodda.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

Lay's More Belgian Really Impossible Ippakkjar tal-Ikel huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Lay's More Belgian Really Impossible Ippakkjar tal-Ikel ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Lay's More Belgian Really Impossible Ippakkjar tal-Ikel huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay’s brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay’s launched two new iconic and localized flavors for the Belgian market.
Ispirazzjoni: Lay’s decided to directly engage Belgian consumers in the design process by challenging them to come up with design concepts “so Belgian” that they would spark fun and capture authentic local insights. The two most voted designs would then have the honor of being featured and credited on #MoreBelgianisReallyImpossible limited edition packs and win 5000€ for their contributions.

Aqra l-Istqarrija għall-Istampa

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