Zhenjiu Zhencang Chinese Baijiu Imballaġġ tal-Ispirti by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.

FiddaIppakkjar· 2023

Zhenjiu Zhencang Chinese Baijiu Imballaġġ tal-Ispirti

by Ying Song Brand Design Shenzhen Co., Ltd

Client: Kweichow Zhenjiu Chanpinzhongxin

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

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Verified Award Winner
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Colors

The Design

About Zhenjiu Zhencang Chinese Baijiu Imballaġġ tal-Ispirti

Zhenjiu Zhencang huwa sett ta' imballaġġ u wiri għal spirtu baijiu Ċiniż. Il-fliexken jistrieħu fuq trej iffurmat bħal qoxra tal-perla, forma ispirata mill-pittura It-Twelid ta' Venere. Il-forma ġenerali tfakkar dgħajsa bil-qlugħ miexja fuq il-mewġ. Bażi tal-kristall hija mnaqqxa b'fabbrika tal-inbid antika u mdawla b'dawl LED li jirreferi għall-istorja twila tal-produttur. Il-metall, l-injam, il-PMMA u l-plastik huma kkombinati biex jinħoloq oġġett ta' kollezzjoni. It-tema tal-perla tirrifletti l-idea tal-marka ta' nobbiltà u prezzjożità, peress li kemm il-birreġġar kif ukoll il-formazzjoni tal-perli huma proċessi bil-mod.

The Recognition

About the Premju A' Design Award tal-Fidda

Zhenjiu Zhencang Chinese Baijiu Imballaġġ tal-Ispirti huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Zhenjiu Zhencang Chinese Baijiu Imballaġġ tal-Ispirti ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Zhenjiu Zhencang Chinese Baijiu Imballaġġ tal-Ispirti huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design and the different materials presented are extremely visually appealing ,topical and collectible. The overall shape also resembles a sailboat riding the wind and waves.
The bottles are displayed on a pearl shell-shaped bottom tray, like the "Birth of Venus" by Italian painter Sandro Botticelli. Let western consumers also feel the noble and beautiful products.
The crystal base is carved with an ancient winery (LED light shows the long history of the enterprise)
Dimensions & Packaging: 520mmx250mmx370mm
Production Technology: Metal, wood, PMMA, LED light, plastic
Inspiration: Pearl is used to reflect the brand culture of "Zhenjiu" and interpret the meaning of "treasure among liquors".
Pearl symbolizes "nobility" and "preciousness". The process of making wine and the process of forming pearls are both "the art of time", which are highly compatible with the culture they convey. So, we conveyed the brand culture of Zhenjiu through the shells and pearls: precious, scarce and high-end. It also allows consumers to better understand the brand culture of the product.
Team Members: Creative Director: Yingsong Chen
Design: Gang Wang, Nian Li, Wenbing Cheng
3D: Huandi Li, Wei Hu

Read the Press Release