Nu Us Funzjoni Primarja: Ippakkjar ta' Supplimenti by Salvita Bingelyte

Nu Us Funzjoni Primarja: Ippakkjar ta' Supplimenti by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tal-Ħadid in Disinn tal-Ippakkjar Competition Category.

ĦadidIppakkjar· 2023

Nu Us Funzjoni Primarja: Ippakkjar ta' Supplimenti

by Salvita Bingelyte

Client: Salvita Design

Premju A' Design Award tal-Ħadid Winner in Ippakkjar Category

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Colors

The Design

About Nu Us Funzjoni Primarja: Ippakkjar ta' Supplimenti

Test tal-Ktieb: Nu Us huwa ppakkjar iddisinjat għal suppliment tal-immunità li jittieħed f'żewġ dożi kuljum. is-Sett fih żewġ fliexken: flixkun abjad għall-kapsuli ta' filgħodu u flixkun iswed għall-kapsuli ta' billejl. Il-kuntrast bejn l-iswed u l-abjad jagħmilha faċli biex tiddistingwi bejn iż-żewġ dożi. Simboli tax-xemx u l-qamar bil-kulur isfar jimmarkaw kull flixkun. Iż-żewġ simboli jingħaqdu f'forma waħda meta l-fliexken jitqiegħdu ħdejn xulxin, u dan juri li ż-żewġ kapsuli jittieħdu flimkien. It-tikketti huma stampati bl-iskrin u jużaw font sempliċi bil-kapitali.

The Recognition

About the Premju A' Design Award tal-Ħadid

Nu Us Funzjoni Primarja: Ippakkjar ta' Supplimenti huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Nu Us Funzjoni Primarja: Ippakkjar ta' Supplimenti ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Nu Us Funzjoni Primarja: Ippakkjar ta' Supplimenti huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was necessary to clearly distinguish the difference between the day and night capsules, so the idea of white and black bottles was apparent. The sun and moon symbols also distinguish the different supplements, but when the bottles are placed together, the symbols beautifully merge into one whole, emphasizing the need to consume the capsules together for maximum effectiveness. The logo font and the main word immunity are uniquely created by subtly combining letters.
Dimensions & Packaging: Label is Width 163 mm x Height 60 mm
Tags: Supplement, immunity, labels, packaging design, brand identity, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: Screen printing
Design Challenge: The goal was to create a product that would provide a calming aura rather than a burst of color in an already stressful life. There was no advantage in overwhelming consumers with too many design elements, so a minimalist, clean design was chosen. The most difficult thing was to come up with a way that would spice up the packaging and give it uniqueness. The result is a new, stand out product design with a creative twist.
Research: Creating a direct, no fuss packaging design is an absolute necessity nowadays. The packaging has simple fonts and minimal colours that give it a light hearted quality while still highlighting the day and night capsules.
Inspiration: Salvita Design created a new brand identity and clever packaging for the vitamin supplement, Nu Us. The stress and anxiety of the last few years has driven consumers to seek ways to improve their health by strengthening their immune system. With a balanced daily dose of two unique pills, Nu Us supplements are made to support twenty four hours immunity with maximum vitamin absorption. The morning capsule boosts energy and balances stress levels while the night capsule improves sleep quality.
Project Duration: Started in August 2022 and finished February 2023 in Vilnius, Lithuania.
Operation Flow: Black and white packaging is timeless and will never go out of style. It reflects the highest quality with simplicity and elegance. To add an interesting twist, these designs use simple sun and moon shapes in bright yellow to catch the eye. Yellow shines with optimism, enlightenment and happiness. It instills energy, evokes pleasant feelings and captivates the viewer with ease. On the labels, the elegant uppercase font creates a dominant aesthetic and portrays a transparent and honest brand.
Image Credits: Salvita Bingelyte (Stylist / Photographer)
Erin Hope Stevens (Copywriter)