Dog Yep Ippakkjar tal-Ikel ta' Bejn il-Ħinijiet għall-Annimali Domestiċi by Rodrigo Chiaparini

Dog Yep Ippakkjar tal-Ikel ta' Bejn il-Ħinijiet għall-Annimali Domestiċi by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.

BronżIppakkjar· 2023

Dog Yep Ippakkjar tal-Ikel ta' Bejn il-Ħinijiet għall-Annimali Domestiċi

by Rodrigo Chiaparini

Client: Chiapa Design

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Dog Yep Ippakkjar tal-Ikel ta' Bejn il-Ħinijiet għall-Annimali Domestiċi

Dog Yep huwa kunċett ta' ppakkjar għal linja ta' ikel funzjonali bejn il-ħinijiet għall-klieb. L-element ewlieni tal-logo jirreferi għall-idea li l-klieb għandhom jilagħbu u jibqgħu attivi, u fl-istess ħin itenni l-forma tal-ikel innifsu. Karattri illustrati u paletta ta' kuluri qawwija joħolqu dehra ġokuża u jagħmlu l-linja tal-prodott faċli biex tinnota fuq l-ixkafef u fil-ħwienet online. L-ikel jiġi ppreżentat f'formati ta' landa magħżula biex jaqblu mas-settur. L-għan wara Dog Yep huwa li jinkoraġġixxi l-logħob u l-attività permezz ta' ikel tajjeb għas-saħħa.

The Recognition

About the Premju A' Design Award tal-Bronż

Dog Yep Ippakkjar tal-Ikel ta' Bejn il-Ħinijiet għall-Annimali Domestiċi huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Dog Yep Ippakkjar tal-Ikel ta' Bejn il-Ħinijiet għall-Annimali Domestiċi ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Dog Yep Ippakkjar tal-Ikel ta' Bejn il-Ħinijiet għall-Annimali Domestiċi jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Functional dog snacks line. The logo's main element connects to the idea that animals should always play and keep an active life – and also replicates the shape of the snack itself. The characters we created to point out this playful context, along with the packagings' color palette, make the product line eye-catching and fun at the same time.
Dimensions & Packaging: As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
Tags: brand, packaging, pet snack brand, packaging
Production Technology: It's a concept design, therefore it was only developed digitally.
Design Challenge: Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
Research: We did not create or develop research for the creation of this project.
Inspiration: To create a product line that encourages dog's main activity, which is to have fun and play, through healthy eating.
Project Duration: The project started in Sao Paulo in January 2023 and finished in February 2023.
Operation Flow: A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
Team Members: Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin