Una Luna Collection Ippakkjar tal-Ħelu by Olha Takhtarova

Una Luna Collection Ippakkjar tal-Ħelu by Olha Takhtarova is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.

FiddaIppakkjar· 2023

Una Luna Collection Ippakkjar tal-Ħelu

by Olha Takhtarova

Client: Sot B&d

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

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Colors

The Design

About Una Luna Collection Ippakkjar tal-Ħelu

Una Luna huwa disinn ta' ppakkjar għal kollezzjoni ta' ċikkulati mimlija bil-likur. Kull ħelwa hija infuża b'taħlita ta' likur, miksija b'kisja rqiqa taz-zokkor u mgħaddsa f'ċikkulata skura Taljana. L-ippakkjar jevita immaġini tal-ingredjenti. Minflok, kull togħma hija espressa permezz ta' brush strokes astratti u kuluri. Il-kaxxa hija stampata bil-kulur sħiħ fuq il-kartun, b'imbuzzar tal-fojl tad-deheb u verniċ selettiv fuq l-illustrazzjonijiet. Sfond iswed jinkwadra l-istrokes jgħajtu u jgħaqqad il-kollezzjoni f'linja waħda.

The Recognition

About the Premju A' Design Award tal-Fidda

Una Luna Collection Ippakkjar tal-Ħelu huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Una Luna Collection Ippakkjar tal-Ħelu ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Una Luna Collection Ippakkjar tal-Ħelu huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Una Luna’s latest collection of chocolates is truly something special. Each piece of heavenly confection is infused with a unique liqueur blend, carefully encased in a thin sugar casing, and then dipped in Italian dark chocolate. With flavors ranging from horseradish tincture and honey to raspberry, orange, and cranberry, this collection offers something to tantalize every taste bud.
Dimensions & Packaging: The package consists of a shell and a base bottom.
Shell size 227mm x 83mm
Bottom base size 226mm x 82mm
Tags: Chocolate collection, Chocolate, Chocolate packaging, Alcohol, Liquor candy
Production Technology: Production technology for packaging liquor candies Una Luna, includes full-color printing on cardboard with the addition of embossing gold foil and the use of selective varnish, in those areas where the illustration is located
Design Challenge: The new bright design bypasses design conventions and artistically expresses the essence of each flavor of Una Luna chocolate candies.
Research: The designer departed from the customary practice of conveying taste through the image of ingredients on the package. The designer decided to convey not the taste as such, but the energy behind each flavor. For example, in Khrenovukha, the taste of horseradish tincture with honey and lemon was conveyed in a swirl of green-blue-yellow strokes. Malynıvka, a tincture on raspberries, bloomed with bright pink strokes. Tsytrynıvka tincture on oranges – bursting with bright hot oranges. Jyravlynıvka tincture on cranberries – scattered in a firework of blue-red splashes.
Inspiration: Alcoholic candies are most often made on the basis of liquor. This is a strong drink that is infused with fragrant herbs, seeds, and fruits and with the addition of essential oils.
Candies with alcohol have a subtle aroma and a spicy aftertaste.
The packaging design is inspired by the combination of new flavors and colors. Each flavor is abstractly represented in the form of unexpected strokes and brush strokes – a real work of art.
Project Duration: June 2022 - October 2022.
Ukraine
Operation Flow: The use of a black background, framing the elements with gold foil and selective varnish helps to visually highlight the bright touches and unite each flavor in a single line.
Image Credits: Illustration by Olha Takhtarova