Oat Milk Funzjoni Primarja: Ippakkjar ta' Xarbiet by Wallrus Design Studio

Oat Milk Funzjoni Primarja: Ippakkjar ta' Xarbiet by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.

BronżIppakkjar· 2023

Oat Milk Funzjoni Primarja: Ippakkjar ta' Xarbiet

by Wallrus Design Studio

Client: Wallrus Design Studio

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

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Verified Award Winner

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Colors

The Design

About Oat Milk Funzjoni Primarja: Ippakkjar ta' Xarbiet

Test tal-Ktieb: Oat Milk huwa disinn ta' ppakkjar għal xarba tal-ħalib ibbażata fuq il-pjanti, magħmula mix-xgħir. Il-pakkett huwa kaxxa tal-kartun asettika li tkejjel 85 mm fil-wisa', 85 mm fil-fond u 230 mm fl-għoli, u l-grafika hija applikata permezz ta' stampar fleksografiku. Illustrazzjonijiet ta' żgħażagħ b'stili ta' ħajja differenti jidhru fuq il-pakkett biex jippreżentaw ix-xarba bħala ġdida u nutrittiva. Drawwiet ta' kuljum b'saħħithom huma murija fl-immaġini b'mod sottili. Id-disinn għandu l-għan li joħroġ 'il barra fuq l-ixkaffa u li jistieden lill-konsumaturi li għadhom ma jafux it-togħma tal-ħalib tax-xgħir biex jipprovawh.

The Recognition

About the Premju A' Design Award tal-Bronż

Oat Milk Funzjoni Primarja: Ippakkjar ta' Xarbiet huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Oat Milk Funzjoni Primarja: Ippakkjar ta' Xarbiet ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Oat Milk Funzjoni Primarja: Ippakkjar ta' Xarbiet jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Milk made from Oat is a unique product that is very nutritious and has many properties. This product can be used as a substitute for milk in the market. Most of the audience has no idea about the taste of this product. Therefore, they should be encouraged through design to try this unique product once.
Dimensions & Packaging: Width 85 mm x Depth 85 mm x Height 230 mm
Tags: Oat Milk, Tetrapak, Milk, Healthy
Production Technology: This product is flexo-printed on tetrapack aseptic box.
Design Challenge: The newness of the product and the lack of consumer awareness of the taste and uses of the product.
Research: Questionnaires were provided to a number of target audience groups and then the main direction of design was extracted from their answers. Also, interviews were conducted with a number of stores and coffee shops about the product and its uses.
Inspiration: In choosing the design path of this project, to achieve the best result, it is focused on consumer insight and creating a level of product awareness.
Project Duration: The project started in January 2022 in Iran and finished in April 2022 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Team Members: Creative director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio