Waggner Coffee Ippakkjar tal-Kafè by Wallrus Design Studio

Waggner Coffee Ippakkjar tal-Kafè by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tal-Ħadid in Disinn tal-Ippakkjar Competition Category.

ĦadidIppakkjar· 2023

Waggner Coffee Ippakkjar tal-Kafè

by Wallrus Design Studio

Client: Wallrus Design Studio

Premju A' Design Award tal-Ħadid Winner in Ippakkjar Category

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Colors

The Design

About Waggner Coffee Ippakkjar tal-Kafè

Waggner Coffee huwa disinn ta' ppakkjar għal marka Ġermaniża tal-kafè. Il-borża hija illustrata b'twieqi tal-injam Ġermaniżi qodma, miġbuda fi stil linjari, bis-simbolu tal-marka mqiegħed fiċ-ċentru. Is-simbolu juri ċerv bilqiegħda f'daru u jixrob il-kafè, b'dawl warajh, referenza għal nies li jibqgħu mqajmin bil-lejl u jixorbu l-kafè. Id-disinn hu stampat b'rotogravure fuq borża tal-kafè metallizzata li tkejjel 100 bi 70 bi 280 millimetru. L-għan huwa li l-marka tkun faċilment rikonoxxibbli fuq xkaffa tal-ħanut mimlija bi prodotti.

The Recognition

About the Premju A' Design Award tal-Ħadid

Waggner Coffee Ippakkjar tal-Kafè huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Waggner Coffee Ippakkjar tal-Kafè ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Waggner Coffee Ippakkjar tal-Kafè huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
Dimensions & Packaging: Width 100 mm x Depth 70 mm x Height 280 mm
Tags: Coffee, Packaging, German product, Wallrus
Production Technology: This product is rotogravure-printing on metalized coffee pouch.
Design Challenge: Attention to the origin of the brand and the use of familiar forms for the packaging audience
Research: Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
Inspiration: Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
Project Duration: The project started in January 20221 in Iran and finished in April 2021 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Patents: Mockup: Wallrus Design Studio
Team Members: Creative Director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio