Kanpai Ippakkjar tal-Likur taċ-Ċitru by Hui Tu

Kanpai Ippakkjar tal-Likur taċ-Ċitru by Hui Tu is a highly esteemed winner of the very prestigious 2024 Premju A' Design Award tal-Ħadid in Disinn tal-Ippakkjar Competition Category.

ĦadidIppakkjar· 2024

Kanpai Ippakkjar tal-Likur taċ-Ċitru

by Hui Tu

Client: Hungkung University

Premju A' Design Award tal-Ħadid Winner in Ippakkjar Category

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Colors

The Design

About Kanpai Ippakkjar tal-Likur taċ-Ċitru

Kanpai huwa disinn tal-ippakkjar għal likur taċ-ċitru prodott fil-Belt ta' Taichung, it-Tajwan. Il-Belt ta' Taichung hija l-akbar żona ta' tkabbir taċ-ċitru fit-Tajwan, madankollu l-likur taċ-ċitru lokali kien rari, għalhekk ġiet żviluppata metodu ġdid ta' pproċessar għax-xarba. L-isem Kanpai jfisser "bottoms up" biċ-Ċiniż u jirreferi għal ċelebrazzjoni. Immaġini ġeometriċi tal-frott taċ-ċitru tankan u ponkan jiffurmaw l-ikoni ewlenin tal-ippakkjar. It-teżżitura tal-qoxra taċ-ċitru hija muri permezz ta' illustrar parzjali u tokkib. Il-pakkett ikejjel 80 bi 80 bi 240 millimetru.

The Recognition

About the Premju A' Design Award tal-Ħadid

Kanpai Ippakkjar tal-Likur taċ-Ċitru huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Kanpai Ippakkjar tal-Likur taċ-Ċitru ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Kanpai Ippakkjar tal-Likur taċ-Ċitru huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The geometric images of citrus tankan & ponkan are retrieved to form the main icons of Kansai packaging design. The texture of citrus skin is presented upon the printing skills of partial glazing and punching.
Dimensions & Packaging: 80 x 80 x 240 mm
Tags: Citrus Liqueur, Cheers, Taichung, Shi Gang.
Production Technology: pet three dimensional printing, partial glazing & punching.
Design Challenge: As the agricultural products are comparatively cheaper in retail pricing, the major task in this packaging design is to promote the product identity and corresponding pricing policy.
Research: This project is conducted based on Design Research in order to generate the most desirable result via repeating design modification based on sample consumers' feedbacks in various surveys. The sample slots were selected from higher education institutes, local community centres and on-line survey sources. The results suggest a strategy to retrieve the citrus geometric elements and colour as the two major elements in packaging design.
Inspiration: Taichung City serves as the largest planting area of citrus fruits in Taiwan. However, there is barely any citrus liqueur made by local produce. Therefore a newly developed processing skill was developed to create this brand new product, named after "Kansai" (means Bottoms Up in Chinese) to call for a celebration.
Project Duration: The project commenced in May 2022 and completed by October 2022 in Taichung City. The marketing activities were launched in December 2022.
Operation Flow: Chill, Twist-off and Kanpai.
Patents: Copyrights Hui Tu, 2022.
Image Credits: Image #1: Creator Hui Tu, Kanpai, 2022.
Image #2: Illustrator Hui Tu, Kanpai, 2022.
Image #3: Illustrator Hui Tu, Kanpai, 2022.
Image #4: Illustrator Hui Tu, Kanpai, 2022.
Image #5: Illustrator Hui Tu, Kanpai, 2022