Love Hanshui Ippakkjar tal-Ilma tax-Xorb by Yanhui Zhang

Love Hanshui Ippakkjar tal-Ilma tax-Xorb by Yanhui Zhang is a highly esteemed winner of the very prestigious 2024 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.

FiddaIppakkjar· 2024

Love Hanshui Ippakkjar tal-Ilma tax-Xorb

by Yanhui Zhang

Client: Wuhan Pufine Creative Technology Co., Ltd.

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

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Colors

The Design

About Love Hanshui Ippakkjar tal-Ilma tax-Xorb

Love Hanshui hija serje ta' ppakkjar kommemorattiv għall-ilma tax-xorb purifikat, maħluqa biex tfakkar l-għażla ta' Wuhan bħala Belt Internazzjonali tal-Artijiet Mistagħdra. Erba' annimali indiġeni, il-foċena bla xewka dorsali, il-papra ta' rasha blu, iċ-ċikonja sewda u l-elk, jirrappreżentaw l-erba' staġuni tas-sena. Il-pittura tradizzjonali Ċiniża bl-inka tgħaqqad l-annimali max-xenarju lokali tal-artijiet mistagħdra. It-tikketta bajda tal-flixkun hija prodotta bi proċess ta' tnaqqis bis-sħana u stampar b'kuluri spot. Kull flixkun huwa wiesa' 60 millimetru u għoli 220 millimetru. Kodiċi fuq it-tikketta jiftaħ veduta tridimensjonali.

The Recognition

About the Premju A' Design Award tal-Fidda

Love Hanshui Ippakkjar tal-Ilma tax-Xorb huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Love Hanshui Ippakkjar tal-Ilma tax-Xorb ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Love Hanshui Ippakkjar tal-Ilma tax-Xorb huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a commemorative series of purified drinking water commemorating Wuhan's selection as the "Wetland City". Its unusual creativity lies in combining the images of four native animals with the local wetlands and landscapes by traditional Chinese ink painting in a abstract and concrete way, reflecting the themes of cultural inheritance and ecological protection.
Dimensions & Packaging: Bottle diameter 60mm, height 220mm
Tags: bottle label
Production Technology: The white bottle label adopts a heat shrink label process of spot color printing. While the Chinese traditional painting helps to show the four local animals, the finless porpoise, the blue headed duck, the black stork and the elk, which are selected to represent the four seasons of the year, in the abstract and concrete expression and depicts a vivid scene of the wetland scenery, highlighting the theme of harmonious coexistence, environmental protection, and inheritance of Chinese culture and art.
Design Challenge: It is a veryarduouschallenge for designers that the ingenious integration of animal figures and landscape image withoutvisibleefforts, then expressed by the traditional Chinese ink painting, which needs to study a large number of ancient works and take repeated modifications to present the picture that conform to the creative design.
Research: As a packaging for purified water that reflects Wuhan, a city of wetland and the theme of environmental protection, the elements that are consistent with the theme must be found out from the ecology items which are well recognized by the locals, and the more profound cultural connotations of Chinese culture and art should be explored too.
Inspiration: Wuhan was selected as an "International Wetland City" in the Contracting Parties to the Ramsar Convention on Wetlands which held in this city in 2022. Inspired by it, four rare native animals, including the finless porpoise, the blue headed duck, the black stork and the elk are selected to represent the four seasons of the year in this city. The traditional Chinese painting is applied to ingeniously integrate the images of them with the pictures of local wetland scenery and tourist attractions.
Project Duration: The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
Operation Flow: The wetland scenery and animals familiar to locals is combined in Chinese ink painting, which makes it easy to resonate with people and get topicdiffusion as the novel combination is highly attractive. It is also unique and eye-catching when displayed as a series of products. The AI technology would help people to view the three-dimensional and dynamic perspective picture when they scan the QR code on the label, their deep attention would rise in the innovative and interesting interactions.
Team Members: Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Xu Yanliang