Eidon Avec Ippakkjar tal-Birra minn Lin Zhang and Chengbin Jiang

Id-disinn Eidon Avec Ippakkjar tal-Birra minn Lin Zhang and Chengbin Jiang huwa rebbieħ stmat ħafna tal-prestiġjuż 2024 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

BronżIppakkjar· 2024

Eidon Avec Ippakkjar tal-Birra

minn Lin Zhang and Chengbin Jiang

Klijent: China Qingdao Eidon Avec Beer Ltd.

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Ippakkjar

10,507

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #153437

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Eidon Avec Ippakkjar tal-Birra

Eidon Avec huwa sett ta' kaxxa rigal maħluqa għal sensiela ta' assaġġar ta' erba' birer artiġjanali. Is-sett fih erba' fliexken tal-aluminju, kull waħda għolja 250 millimetru, ġewwa kaxxa esterna li tkejjel 420 millimetru fit-tul, 270 millimetru fl-għoli u 130 millimetru fil-fond. Ġew iddisinjati bl-idejn u rranġati diġitalment erba' illustrazzjonijiet oriġinali, waħda għal kull birra. Ix-xogħlijiet artistiċi jaqsmu narrattiva mitika ispirata mil-leġġendi Ewropej u mill-arti tat-tħaddir tal-birra. Il-format kbir tal-fliexken jagħti spazju għal xbihat vivaċi. Is-sett huwa adattat ukoll għall-għoti ta' rigali matul il-festivals.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Eidon Avec Ippakkjar tal-Birra huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Eidon Avec Ippakkjar tal-Birra ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Eidon Avec Ippakkjar tal-Birra jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: We have created a gift box set consisting of four individual boxes, tailored to the client's request for a tasting series of four different types of beers. This caters to the growing curiosity in the Chinese market for various beer flavors. Additionally, the stylish and high-quality packaging of the gift box set aligns with the cultural tradition of gifting friends and family during festivals in the Chinese market. We have optimized this product to meet the client's requirements.
In the creation of the Eidon Avec Beer “Epoch-making series” of products, our goal is not only to develop the brand's specialized visual language assets, but also to use a brand story with continuity and drama to "induce" consumers to take the first step in exploratory purchasing, and ultimately form an irreplaceable relationship of trust with "Eidon Avec".
Dimensjonijiet u Ippakkjar: Each aluminum bottle has a height of 250 millimeters, and the external gift box measures 420 millimeters in length, 270 millimeters in height, and 130 millimeters in depth. The gift box can accommodate 4 aluminum bottles.
Tikketti: Craft beer design，China design，illustration design
Teknoloġija tal-Produzzjoni: In this project, we recommend using 1-liter tin cans as the packaging medium. The choice of these cans is primarily driven by considerations of the target audience, who may prefer larger volumes of beer, and also because the larger can size allows for more vivid and impactful illustrations. The illustrations are the standout feature of this design. Our experienced artists have meticulously conceptualized, hand-drawn, and digitally rendered four original and meaningful artworks that convey the allure of this product through imagery.
Sfida tad-Disinn: The biggest challenge we encountered was in determining the design concept and the direction we wanted the story series to take. My team and I had limited knowledge of European mythologies, so we had to go through extensive research to ensure that our concept was sound. However, we believed that as long as a design is conceived in the mind and brought to life, it embodies the essence of design, regardless of the need for substantial research.
Riċerka: In the early stages of receiving the product design project, we conducted market research regarding the packaging dimensions and design direction. Despite having several years of experience serving beer manufacturers and some understanding of the market, given that craft beer is a relatively new phenomenon in the Chinese market, we decided to delve deeper into research.

First, before settling on a design direction, we observed the existing craft beer brands and packaging in major supermarkets. Second, we extensively researched top design styles worldwide using platforms like Google, Pinterest, and Behance.

Once we determined the design direction, we also collected a wealth of information using the same methods for crafting the narrative and illustrations of the story. Ultimately, we successfully designed a product that satisfied both us and the client.
Ispirazzjoni: We have created a series of mythical narratives for this beer collection, drawing inspiration from various European mythologies while crafting a unique story system that doesn't strictly belong to any known mythological tradition. These narratives blend elements from mythological tales across Europe and fuse them with the art of beer brewing, resulting in a magical and enchanting backstory for this beer collection.
Tul tal-Proġett: The project started in October 2022 in China Guangzhou and Finished in March 2023，the product is now on China's market to sale.
Membri tat-Tim: Creative director: Lin Zhang
Design Director: Chengbin Jiang
Art work: Jian Feng