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Furmint Vodka Imballaġġ tax-Xorb by Peter Morvai

Furmint Vodka Imballaġġ tax-Xorb by Peter Morvai is a highly esteemed winner of the very prestigious 2024 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.


FiddaIppakkjar· 2024

Furmint Vodka Imballaġġ tax-Xorb

by Peter Morvai

Client: Seven Hills Distillery

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

Colors

The Design

About Furmint Vodka Imballaġġ tax-Xorb

Furmint Vodka huwa disinn ta' imballaġġ għal vodka magħmula mill-għeneb. Seven Hills Distillery tipproduċi biss bejn 800 u 1000 flixkun fis-sena, għalhekk il-vodka hija prodott artiġjanali. L-imballaġġ jirrifletti l-purità tal-ispirtu u l-bażi tiegħu tal-għeneb. Tipografija sempliċi fuq it-tikketta ta' quddiem stampata bl-offset tagħti dehra nadifa. Illustrazzjoni stampata bl-iskrin fuq il-ħġieġ tevoka werqa tad-dielja b'mod kontemporanju. Meta l-flixkun ikun mimli, il-likwidu jaġixxi bħala lenti u jżid il-fond fid-dettalji fini. Il-flixkun ikejjel 340 mm fl-għoli u 80 mm fil-wisa'.

The Recognition

About the Premju A' Design Award tal-Fidda

Furmint Vodka Imballaġġ tax-Xorb huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Furmint Vodka Imballaġġ tax-Xorb ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Furmint Vodka Imballaġġ tax-Xorb huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Sevenhills Distillery has launched a vodka made from grapes to
complement its highly successful Tokaj Gin. It produces just 800-1000 bottles a year, which can be defined as an artisan product.
Dimensions & Packaging
Height: 340 mm
Width: 80 mm
Tags
graphasel design studio, furmint vodka, contemporary packaging, sevenhills distillery
Production Technology
Ofset printed label and screenprinted bottle.
Design Challenge
When designing the packaging, it was a challenge to continue and surpass the Tokaj Gin packaging previously also created for Seven Hills Distillery. Many variations were made on the illustration of the grape leaf on the bottle, which had to be reformulated in a contemporary way so that it would not dominate the bottle and the front label, but still give a unique, special and unmistakable appearance to the vodka made from the grapes contained in the bottle.
Research
The design of this bottle is a continuation of the Tokaj Gin packaging (that is also the product of Sevenhills Distillery), but in a more contemporary and modern way, that fits to the subject of making vodka from grapes.
Inspiration
The aim was for the packaging to reflect the purity of the vodka, but also to reflect the unique grape base. The simple typography of the front label gives the product a clean simplicity, while the screened bottle evokes a grape leaf in a contemporary way. As with the gin, the lens effect has been given great attention in the design, as the liquid-filled bottle distorts the fine details in an exciting way.
Project Duration
Started and finished in Budapest at the end of 2022.
Operation Flow
As the customer looks through the bottle filled with vodka, the liquid adds an additional dimension to the screened illustration.
Team Members
art directors: László Ördögh, Dávid Drozsnyik
graphic designer: Péter Morvai
Image Credits
Images: Bence Boldogh

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