The Drum of Heaven and Earth Ippakkjar tal-Likur by Hai Zhu

The Drum of Heaven and Earth Ippakkjar tal-Likur by Hai Zhu is a highly esteemed winner of the very prestigious 2024 Premju A' Design Award tal-Ħadid in Disinn tal-Ippakkjar Competition Category.

ĦadidIppakkjar· 2024

The Drum of Heaven and Earth Ippakkjar tal-Likur

by Hai Zhu

Client: Shanxi Fenyangwang Wine Industry Co., Ltd.

Premju A' Design Award tal-Ħadid Winner in Ippakkjar Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About The Drum of Heaven and Earth Ippakkjar tal-Likur

It-Tanbur tas-Sema u l-Art huwa disinn ta' ppakkjar bil-forma ta' vażett għal 25 kg ta' likur Ċiniż Baijiu. Il-forma tixbah tanbur tal-gwerra antik, ispirat mit-tnabar tal-ġeneral Guo Ziyi tad-Dinastija Tang. Dragun u Pixiu mnaqqxin bir-rilievu, bhejjem ta' xorti tajba fit-tradizzjoni Ċiniża, jingħaqdu ma' kalligrafija f'rilievu tridimensjonali li jista' jinħass bl-idejn. Id-dehbija u n-nakkix jagħtu lis-superfiċi teksxura rikka. Il-bastuni tat-tanbur miż-żewġ naħat jistgħu jintużaw bħala kontenituri, sabiex il-likur jista' jinqasam. L-ippakkjar għandu daqs ta' 565 bi 209 bi 742 mm.

The Recognition

About the Premju A' Design Award tal-Ħadid

The Drum of Heaven and Earth Ippakkjar tal-Likur huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li The Drum of Heaven and Earth Ippakkjar tal-Likur ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. The Drum of Heaven and Earth Ippakkjar tal-Likur huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The jar packaging for the 25kg Baijiu, drawing inspiration from war drums used by Fenyang Lord Guo Ziyi, incorporates elements such as drumsticks, dragons, and Pixius to highlight the warrior spirit and combat prowess. It serves as both a commemorative liquor for the Year of the Dragon and a collectible art piece. The calligraphy of Yan Zhenqing imbues the product with more profound cultural significance and emotional value.
Dimensions & Packaging: product dimensions, 565 mm x 209 mm x 742 mm
Tags: Qing flavor Chinese Baijiu packaging, war drums used by Guo Ziyi, Chinese auspicious beasts including dragons and Pixius, Guojia Miao Stele by Yan Zhenqing, culturalandcreative liquor
Production Technology: Quality materials, paired with techniques like gilding and embossing, ensure a good texture and rich visual effects. Thanks to the perfect combination of exquisite craftsmanship and design concept, the packaging exudes dignity and elegance in visual and tactile ways.
Design Challenge: The challenge was how to make the product unique. By adopting the war drum used by the historical figure General Guo Ziyi and the calligraphic work of Yan Zhenqing as the design themes, the packaging merges military prowess with cultural significance, which imbues the product with uniqueness. In this way, the product provides more emotional value for consumers, further deepening their sense of identification with the brand.
Research: The design team meticulously considered various design elements to ensure that the packaging accurately conveys its spiritual essence. An ancient war drum as the primary visual element, accompanied by the design of drumsticks, highlights the heroic power of valor and passion. Dragons and Pixius, common auspicious beasts in Chinese traditional culture, symbolize authority and mystical power. They appear in 3D form, and work together with the war drum to create a magnificent visual effect.
Inspiration: Guo Ziyi, a renowned military leader of the Tang Dynasty, made significant contributions during An Lushan Rebellion and was repeatedly honored by the court. The war drum symbolizes his military prowess, while Guojia Miao Stele by Yan Zhenqing reflects admiration and respect for Guo Ziyi. The packaging, inspired by heroic Fenyang Lord Guo Ziyi on the battlefield and the calligraphic work by Yan Zhenqing, aims to convey the reverence for historical heroes and love for Chinese traditional culture.
Project Duration: This product was designed by the end of 2023 in Chengdu, and launched in January 2024 in China.
Operation Flow: The substantial body resembles a war drum, enhancing the visual connection with the inspiration. The embossed dragon and calligraphy boast an attractive 3D effect, which provides consumers with tactile pleasure, contributing to an interesting interactive experience. Additionally, the drumsticks on both sides can be utilized as containers, allowing users to share the product with friends for liquor appreciation.
Team Members: Hai Zhu