Imoment Serje ta' Inbid b'Alkoħol Baxx by Hu Wan and Li Jianpeng

Imoment Serje ta' Inbid b'Alkoħol Baxx by Hu Wan and Li Jianpeng is a highly esteemed winner of the very prestigious 2024 Premju A' Design Award tal-Bronż in Disinn tal-Ikel, Xorb u Arti Kulinarja Competition Category.

BronżArti Kulinarja· 2024

Imoment Serje ta' Inbid b'Alkoħol Baxx

by Hu Wan and Li Jianpeng

Client: Netease Yanxuan Trading Co. Ltd

Premju A' Design Award tal-Bronż Winner in Arti Kulinarja Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Imoment Serje ta' Inbid b'Alkoħol Baxx

Il-konsumaturi żgħażagħ iħobbu jixorbu xorb b'alkoħol baxx biex jiksbu sensazzjoni ħafifa ta' ebrezza li ġġib magħha rilassament, ferħ u jaqsmu mal-oħrajn. Tgħinhom iktar jesperjenzaw il-mumenti tagħhom meta jiftħu x-xorb imoment, il-punt ta' bejgħ importanti ta' imoment huwa l-impenn tiegħu li jippreżenta mumenti sorprendenti, sbieħ u indimentikabbli fis-serje b'alkoħol baxx permezz ta' disinn li jiddistingwih meta mqabbel ma' ħafna prodotti simili fis-suq. Billi jgħaqqad l-ebrezza viżwali u fiżjoloġika, il-prodott jipprovdi esperjenza immersiva ta' ebrezza ħafifa.

The Recognition

About the Premju A' Design Award tal-Bronż

Imoment Serje ta' Inbid b'Alkoħol Baxx huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Imoment Serje ta' Inbid b'Alkoħol Baxx ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Imoment Serje ta' Inbid b'Alkoħol Baxx jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
Dimensions & Packaging: Available in multiple sizes and shapes
Tags: Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
Production Technology: To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
Design Challenge: In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
Research: The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
Inspiration: Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
Project Duration: The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
Operation Flow: Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
Team Members: Hu Wan
Li Jianpeng
Image Credits: Creator Hu Wan
Illustrator Li Jianpeng