Yellow Crane Tower Imballaġġ tal-Ilma by Jin Zhang

Yellow Crane Tower Imballaġġ tal-Ilma by Jin Zhang is a highly esteemed winner of the very prestigious 2024 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.

BronżIppakkjar· 2024

Yellow Crane Tower Imballaġġ tal-Ilma

by Jin Zhang

Client: Wuhan Sanbu Brand Design

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

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Verified Award Winner

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Colors

The Design

About Yellow Crane Tower Imballaġġ tal-Ilma

Dan huwa ilma naturali ta' għajn għax-xorb prodott mit-Torri tal-Kruha l-Isfar. Id-disinnjatur juża l-metodu ta' tpinġija ta' karattri biex jikser il-konfini bejn it-test u l-grafika, jintegra l-kultura ta' 3500 sena ta' Wuhan fit-tliet karattri tat-Torri tal-Kruha l-Isfar, u jsaħħaħ kontinwament il-marka u l-kuntest urban. L-ispirazzjoni tad-disinn tat-tapp tal-flixkun ġejja mill-immortali li jsuq il-kruha f'White Cloud Yellow Crane, u twassal il-ċarm immortali tat-Torri tal-Kruha l-Isfar.

The Recognition

About the Premju A' Design Award tal-Bronż

Yellow Crane Tower Imballaġġ tal-Ilma huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Yellow Crane Tower Imballaġġ tal-Ilma ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Yellow Crane Tower Imballaġġ tal-Ilma jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics.
Dimensions & Packaging: 225mmx60mmx60mm
Tags: Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design
Production Technology: In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively.
Design Challenge: The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture.
Research: The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture.
Inspiration: The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique.
Project Duration: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023.
Operation Flow: The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters.