Sheng Ming Yue Kaxxa tar-Rigal tal-Mooncake by Hu Wan, Li Jianpeng and Shi Xiaoxia

Sheng Ming Yue Kaxxa tar-Rigal tal-Mooncake by Hu Wan, Li Jianpeng and Shi Xiaoxia is a highly esteemed winner of the very prestigious 2024 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.

BronżIppakkjar· 2024

Sheng Ming Yue Kaxxa tar-Rigal tal-Mooncake

by Hu Wan, Li Jianpeng and Shi Xiaoxia

Client: Netease Yanxuan Trading Co. Ltd

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sheng Ming Yue Kaxxa tar-Rigal tal-Mooncake

Matul il-Festa ta' Nofs il-Harifa, il-mooncakes jiġu użati għar-rigali u għall-konsum personali. Madankollu, peress li l-ippakkjar qed isir dejjem aktar lusswuż u li jħawwad, it-tim b'kuxjenza ddisinja kaxxa tar-rigal tal-mooncake aktar kompatta u favur l-ambjent. Sheng Ming Yue turi qamar jgħid li qed jitla' fuq il-baħar, u jesprimí x-xewqa tal-poplu Ċiniż għar-riunjoni u għal affarijiet sbieħ, iżomm il-karatteristiċi ta' rigal ta' kwalità għolja waqt li jgħarraf il-kwalità u l-profondità tal-kultura tradizzjonali Ċiniża. L-għan huwa li joffri mod ta' kwalità għolja u affordabbli biex tiġi ċċelebrata l-festa waqt li jippromwovi stil ta' ħajja sostenibbli.

The Recognition

About the Premju A' Design Award tal-Bronż

Sheng Ming Yue Kaxxa tar-Rigal tal-Mooncake huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Sheng Ming Yue Kaxxa tar-Rigal tal-Mooncake ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Sheng Ming Yue Kaxxa tar-Rigal tal-Mooncake jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: During the traditional Mid-Autumn Festival, consumers purchase mooncake gift boxes for gifting and personal consumption. However, as packaging becomes increasingly luxurious and wasteful, designers consciously designed a more compact and eco-friendly mooncake gift box. It maintains high-quality gifting properties while embodying the quality and depth of Chinese traditional culture. The goal is to offer a high quality and affordable way to celebrate the festival while promoting a sustainable lifestyle.
Dimensions & Packaging: Width：200mm x Depth:110mm x Height：255mm
Tags: Oriental Aesthetics, Package Design
Production Technology: As the gift box unfolds on both sides, a bright moon slowly rises with people's thoughts of reunion. The starry sky design makes one feel the insignificance of the individual and further enhances the longing for togetherness.
The combination of the Chinese folding fan and the bright moon highlights the festive atmosphere of the Mid-Autumn Festival and showcases traditional Chinese culture.
Design Challenge: The structure has always been the biggest challenge in presenting the overall effect. To create a feeling of the rising moon when the folding fan is opened with the box, while ensuring the stability and rationality of the connection between the paper fan and the box to maximize the use of space inside the box, higher requirements have been proposed. After structural verification and three rounds of prototype testing, the team have found the current structural solution.
Research: Due to the intense competition in the Mid-Autumn mooncake gift box market, more and more products are adding luxurious decorations and additional gifts to increase competitiveness. However, in the face of excessive waste and neglect of the festival culture itself, designers hope to prioritize the sense of ritual and appropriate packaging by comparing multiple similar products. This approach encourages consumers to focus on the traditional meaning of the festival and the essence of life, free from distractions.
Inspiration: Inspired by the ancient poem "As the bright moon shines over the sea, From far away you share this moment with me", the design depicts a bright moon rising over the sea under the vast starry sky, expressing the Chinese people's yearning for reunion and beautiful things, as well as the emotions and artistic conception of missing distant relatives and friends on a quiet night.
Project Duration: The project started in May 2023 in Hangzhou and finished in August 2023 in Guangzhou, and was exhibited in September 2023.
Operation Flow: The team established a creative concept and conducted structural research to achieve the desired effect. Simultaneously, designer began graphic design and explored several structural options before selecting the final box structure. Then applied the internal and external graphic design to the chosen structure. After three rounds of structural prototypes and two rounds of exterior design prototypes, design team confirmed the product.
Team Members: Hu Wan
Li Jianpeng
Shi xiaoxia
Image Credits: Creative Director Hu Wan
Designer Li Jianpeng