Chavannes Funzjoni Primarja: Pakkett tat-Tè by Yifu Pan

Chavannes Funzjoni Primarja: Pakkett tat-Tè by Yifu Pan is a highly esteemed winner of the very prestigious 2025 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.

BronżIppakkjar· 2025

Chavannes Funzjoni Primarja: Pakkett tat-Tè

by Yifu Pan

Client: Chavannes

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

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Verified Award Winner

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Colors

The Design

About Chavannes Funzjoni Primarja: Pakkett tat-Tè

Test tal-Ktieb: Chavannes huwa pakkett tat-tè maħluq bħala proġett konġunt bejn Chavannes Tea u l-Mużew ta' Dunhuang fiċ-Ċina. Il-pakkett jagħmel parti minn sensiela ta' seba' partijiet ispirata mit-Triq tal-Ħarir antika, u din il-verżjoni tieħu Dunhuang fil-Provinċja ta' Gansu bħala t-tema viżiva ewlenija. L-illustrazzjonijiet tal-Apsaras Titjira mill-affreski ta' Dunhuang huma kkombinati mat-Tè tal-Blat Wuyi biex juru l-laqgħa bejn it-Triq tal-Ħarir u l-kultura tat-tè. Il-kaxxa tar-rigal hija magħmula minn kartun griż u karta speċjali b'ittimbrar sħun, stampar UV u stampar b'rilievu. Żewġ ġarr opposti għal xulxin jżommu tliet kaxxi żgħar kull wieħed, u kull kaxxa fiha borża tè waħda.

The Recognition

About the Premju A' Design Award tal-Bronż

Chavannes Funzjoni Primarja: Pakkett tat-Tè huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Chavannes Funzjoni Primarja: Pakkett tat-Tè ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Chavannes Funzjoni Primarja: Pakkett tat-Tè jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This product is a joint product of Chavannes Tea and the Dunhuang Museum in China. Sha Huang is one of the seven silk road mask series products of Chavannes Tea, and China's Gansu Dunhuang is the main visual element, combining the Flying Apsaras sculptures of Dunhuang with Chinese Wuyi Rock Tea. It showcases the fusion of the Silk Road and tea culture. In our design, we use exquisite illustration envelopes and double-drawer boxes to display the refinement of the tea packaging and brand tonality.
Dimensions & Packaging: 250mm（W）*45mm（D）*180mm（h）
Tags: CHAVANNES,panyifu,IFPD,tea package,YIFUPAN
Production Technology: The process uses gray plate material and special paper, combined with hot stamping/UV/relief printing techniques. The box is a double-drawer box with three small boxes on both sides, each containing a separate tea bag.
Design Challenge: n this series, we need to maintain the same illustration and packaging design style as the other six Silk Road series of the tea brand. While delivering the brand value of tea.
Research: The Silk Road Dunhuang Flying Apsaras Series packaging we designed for Chavannes Tea is the first of the seven series we designed for the brand.
From the ancient Sanxingdui to the Terracotta Warriors of Emperor Qin Shi Huang to Dunhuang, it follows the route of the ancient Silk Road from east to west. This packaging is the Dunhuang Flying Apsaras series.
In terms of craftsmanship and illustration, we have made every effort to restore the beauty of the fusion of Dunhuang murals and Chinese tea. It is not only a fusion of culture and visuals, but also a fusion of the ancient Silk Road and tea.
Inspiration: The inspiration for the packaging design of Chavannes Tea comes from the ancient Silk Road that passed through Dunhuang in China. The exquisite style of the packaging is derived from the Flying Apsaras and Buddha statues in the Dunhuang murals, which we combined with Wuyi Rock Tea. We showcase the brand colors imperial purple and the brand symbol to display the overall tone of Chavannes Tea.
Project Duration: 2024/5
Operation Flow: The gift box of this tea package is light and compact, and adopts the form of opposite-pull drawer packaging, which is easy to carry and collect. Gray board gift boxes and cardboard four-color printing envelopes are used, while different processes such as bronzing, UV and bump are used to highlight the temperament of packaging and the classical and mysterious beauty of the Silk Road and Chinese Dunhuang culture.
Team Members: Yifu Pan
Image Credits: Designer/Photo/video Yifu Pan