Miok Ippakkjar tal-Birra tal-Ħalib by Iris Fan is a highly esteemed winner of the very prestigious 2024 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.
FiddaIppakkjar· 2024
Miok Ippakkjar tal-Birra tal-Ħalib
by Iris Fan
Client: Miok
Premju A' Design Award tal-Fidda Winner in Ippakkjar Category
- 32,338
- Verified Award Winner
- Verify Award Status for #155700
The Design
About Miok Ippakkjar tal-Birra tal-Ħalib
Miok huwa disinn ta' ppakkjar għal birra tal-ħalib mibjugħa fil-laned. Ix-xarba tgħaqqad ħalib ħelu u qares mal-bżieżaq tal-birra, u fiha probijotiċi b'livell baxx ta' alkoħol. Il-kunċett tad-disinn huwa t-taħlit. Madwar l-ittri Miok li qed jgħumu fl-arja, żewġ forom likwidi jingħaqdu f'forma ġdida. Il-lingwaġġ viżiv huwa kuraġġuż, dinamiku u ferrieħi. Il-logo huwa l-element ewlieni fuq il-landa, biex b'hekk id-ditta tkun faċli li tingħaraf fis-suq. Kull landa żżomm 375 millilitru. Is-sistema tal-ippakkjar tinkludi kaxxi tar-rigali, kaxxi tat-trasport u kaxxi portabbli għall-bejgħ onlajn u fil-ħwienet.
The Recognition
About the Premju A' Design Award tal-Fidda
Miok Ippakkjar tal-Birra tal-Ħalib huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Miok Ippakkjar tal-Birra tal-Ħalib ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Miok Ippakkjar tal-Birra tal-Ħalib huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
- Dimensions & Packaging
- 375mL per can
- Tags
- Mixing, Milk Beer, Packaging, Can, Miok
- Production Technology
- The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.
Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design. - Design Challenge
- One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
- Research
- The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
- Inspiration
- The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
- Project Duration
- The project started in May 2021 in Hang Zhou, China, and finished in March 2022
- Operation Flow
- The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
- Patents
- Copyrights belong to IBEA, 2021
- Team Members
- Iris Fan
- Image Credits
- Chinese Logotype Design / Guohao Yuan
Photography & Video / Hejun Zhang
Packaging Execution / Fan Fan
Motion Graphic Editing / Wenhui Gao
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
