Maquera Flixkun tal-Likur Infużat ta' 50cl by Guillaume Tiravy

Maquera Flixkun tal-Likur Infużat ta' 50cl by Guillaume Tiravy is a highly esteemed winner of the very prestigious 2024 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.

FiddaIppakkjar· 2024

Maquera Flixkun tal-Likur Infużat ta' 50cl

by Guillaume Tiravy

Client: Maquera

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

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Verified Award Winner

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Colors

The Design

About Maquera Flixkun tal-Likur Infużat ta' 50cl

Fil-qalba ta' Ardeche, reġjun iżolat fil-Franza, jitwielед flixkun ta' likur infużat. Il-pakkett ta' Maquera joħloq konnessjoni diretta mal-entużjasti, u jintroduċi kontenitur iddisinjat apposta għal infużjoni ġdida magħmula d-dar wara li jiġi gawdut il-kontenut oriġinali tiegħu. Tikketta li tinbidel tissorpassa stampata screen, u toħloq asimmetrija. Magħmul minn materjali durabbli, isir użabbli mill-ġdid indefinittament. Dan l-approċċ jindirizza t-tħassib tal-konsumatur, jagħmel il-prodott jispikka fuq l-ixkaffa filwaqt li jkun kompletament sostenibbli.

The Recognition

About the Premju A' Design Award tal-Fidda

Maquera Flixkun tal-Likur Infużat ta' 50cl huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Maquera Flixkun tal-Likur Infużat ta' 50cl ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Maquera Flixkun tal-Likur Infużat ta' 50cl huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After savoring the original beverage, the design encourages consumers to repurpose the bottle by infusing their own liquor. The packaging consists of two layers: screen-printed 'neutral' features and a slim horizontal label for specific details. The latter can easily be replaced with writable tape, enabling the recipe and the date of the new infusion to be noted. Thanks to sturdy materials, the bottle becomes infinitely reusable.
Dimensions & Packaging: Overall dimensions:
- Diameter: 85.8 mm
- Height: 177.4 mm
- Capacity: 50 Cl

Parts dimensions:
- Glass: h. 161.4 mm / diam. 85.8 mm
- Wood: h. 16 mm / diam. 39 mm
- Cork: h. 20 mm / diam. 20 mm
- Label 1 (natural white paper): 24 x 115 mm
- Labels 2 (natural white paper): 75 x 32 mm

Suppliers:
- Labels: LabelPix
- Corks: Laffite Liege
- Screen printed bottles: Univerre Pro Uva SA

- The cork label is manually embossed during bottling.
Tags: Liquor, infused liquor, maquera, packaging, guillaume tiravy, wa, designer, Geneva, Switzerland
Production Technology: The bottle places emphasis on natural materials that are locally sourced. The primary goal is to ensure durability through repeated use. The secondary objective is to minimize its carbon footprint from the beginning to the end of the production chain. The paper labels, along with the beech wood and cork cap, are manufactured in France, while the glass bottle originates from neighboring Switzerland. The suppliers played a predominant role in the success of this project.
Design Challenge: Three constraints stood out among the others. First, the bottle had to distinguish itself from others. Second, it needed to showcase the color of the beverage as much as possible. Third, it had to be reusable for consumers. The solution was to separate generic information through screen printing on one side and specific information about a vintage on a label on the other, solving all the challenges.
Research: Research was conducted empirically, in the field, as close as possible to consumers. The primary goal was to understand their desires, habits and consumption patterns. Participating in their experiments and discussions, writable tape became essential to convey information on a reused bottle. A dozen prototypes were then submitted for approval to these enthusiasts, as well as to the primary stakeholder, the master infuser.
Inspiration: Infusing liquor is a hobby that brings together a large community of passionate individuals. Maquera master infuser aimed to establish a direct connection with them. When purchasing liquors, they have an intention to reuse the bottle in the future. They seek robust materials and ample space to apply writable tape, allowing them to remember the date of infusion and the exact recipe. Another significant inspiration for Maquera is its namesake: the maquis.
Project Duration: This project launched in May 2022 in Occitanie, France, shortly after the official registration of the Maquera brand. It took time to earn the owner's trust, undergoing several vintages and as many iterations before reaching the final version, which was achieved one year later in May 2023.
Operation Flow: 1. The bottle stands out on the shelf due to its asymmetric design. 2. It offers a satisfying visual, tactile, and auditory experience when pouring a drink. 2. Once emptied, the bottle can be washed while preserving the intact screen printing. 3. It can then be filled with the consumer's preferred liquor and ingredients to welcome a new infusion. 4. The main label can be replaced with writable tape, allowing the consumer to add their own indications.
Patents: The brand Maquera and its logo have been registered. The copyrights belong to TIRAVY Guillaume, 2022.
Image Credits: Image #1: 3D artist Guillaume Tiravy
Image #2: 3D artist Guillaume Tiravy
Image #3: 3D artist Guillaume Tiravy
Image #4: Photographer Guillaume Tiravy
Image #5: 3D artist Guillaume Tiravy