Dragon Year Gift Ippakkjar tat-Tè by Tao Ran

Dragon Year Gift Ippakkjar tat-Tè by Tao Ran is a highly esteemed winner of the very prestigious 2024 Premju A' Design Award tal-Ħadid in Disinn tal-Ippakkjar Competition Category.

ĦadidIppakkjar· 2024

Dragon Year Gift Ippakkjar tat-Tè

by Tao Ran

Client: Shenzhen Yixin Visual Brand Consultant Co., Ltd

Premju A' Design Award tal-Ħadid Winner in Ippakkjar Category

11,842

Verified Award Winner

Verify Award Status for #157666

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dragon Year Gift Ippakkjar tat-Tè

Ir-Rigal tas-Sena tad-Dragun huwa disinn ta' ppakkjar għat-tè Pu'er, maħluq bħala rigal għall-Festival tar-Rebbiegħa Ċiniż. Id-disinn jislet ispirazzjoni mid-dragun, annimal ta' xorti tajba fil-mitoloġija Ċiniża antika, kif ukoll mir-reġjun muntanjuż ta' Yunnan, minn fejn joriġina t-tè Pu'er. Dragun miżbugħ bl-idejn permezz tal-kalligrafija u l-pittura bil-linka huwa kkombinat ma' simbolu sempliċi ta' dragun maħluq b'softwer grafiku. L-ippakkjar estern, imrażżan fl-istil tiegħu, joħloq kuntrast man-natura qawwija u espressiva tal-istil tal-linka tal-ippakkjar intern. Il-karta tal-qoton magħmula bl-idejn minn komunitajiet etniċi lokali hija stampata bl-istil serigrafiku, biex b'hekk kull biċċa tkun unika.

The Recognition

About the Premju A' Design Award tal-Ħadid

Dragon Year Gift Ippakkjar tat-Tè huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Dragon Year Gift Ippakkjar tat-Tè ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Dragon Year Gift Ippakkjar tat-Tè huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Using calligraphy and ink painting as forms of expression, the illustrations and text of the "dragon" were hand drawn, and a concise "dragon" symbol was drawn using computer graphics software. The collision of the two shapes the unique temperament of the product. The restrained graphic style of the outer packaging and the wild ink style of the inner packaging form a strong contrast, which coincides with the refreshing and strong aftertaste of tea drinking.
Dimensions & Packaging: 200mm x 200mm x 4mm
Tags: Packing，Tea packaging，Pu'er tea packaging，Dragon Year
Production Technology: The packaging material adopts handmade paper unique to local ethnic minorities, which is environmentally friendly, simple, and rich in vicissitudes, expressing the ancient and cultural connotations of tea products.
Design Challenge: In terms of creation, it is necessary to inherit and activate local traditional culture, while realizing the inherent correlation between "Spring Festival", "Dragon Year", and "Tea"; In terms of material selection, Dai handmade cotton paper was used, which has a low production capacity. However, its long history, soft texture, and clear texture reveal the atmosphere of Eastern culture.
Research: In order to highlight the regional cultural characteristics of the product during the creative process, many attempts were made, and ultimately, the unique Dai handmade cotton paper was selected for screen printing, with each copy being unique.
Inspiration: The year of the dragon is approaching, and the dragon is an animal in ancient Chinese mythology, symbolizing auspiciousness. We took the theme of "Dragon" and drew inspiration from the geographical characteristics of Yunnan, China, the birthplace of "Pu'er tea", as well as the refreshing and strong aftertaste of the drink. We created packaging that showcases the characteristics of the product and the attributes of Dragon Year gifts.
Project Duration: The project started in Shenzhen in October 2023, was completed in Yunnan in December 2023, and was launched into the market for sales in Shenzhen in January 2014. Simultaneously achieving excellent sales performance.
Operation Flow: As the Dragon Year Spring Festival approaches, based on local cultural customs, we draw nutrients from ancient dragon totems and combine them with modern design contexts to create tea gifts that conform to the theme of the Dragon Year Spring Festival, showcasing the cultural taste of users.
Patents: Copyright
Name: Tao Ran
Year: 2023

Trademark
Year: 2020-2030
Holder: Shenzhen Yixin Visual Brand Consultant Co., Ltd