Grumpy Bums Kits tal-Ħobż għat-Tfal by Angela Spindler

Grumpy Bums Kits tal-Ħobż għat-Tfal by Angela Spindler is a highly esteemed winner of the very prestigious 2024 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.

BronżIppakkjar· 2024

Grumpy Bums Kits tal-Ħobż għat-Tfal

by Angela Spindler

Client: Depot Creative

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

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Verified Award Winner
Verify Award Status for #157788

View at A' Design Award Press Release Award Badge

Colors

The Design

About Grumpy Bums Kits tal-Ħobż għat-Tfal

L-aġenzija żviluppat il-proposta tal-marka ta' Sweet Victory li tiġbor perfettament il-benefiċċji tal-marka. Ħolqu lingwaġġ ta' trijonf. Mill-identità verbali strateġika u n-narrattiva, ħolqu identità viżwali pjaċevoli, illustraw il-maskoti tal-marka Grumpy Bums u ddisinjaw l-imballaġġ tal-prodott u assi diġitali. Bil-valuri ewlenin tal-marka ta' sanità, togħma u mingħajr stress ta' imrabasija, l-aġenzija żviluppat imballaġġ biex ikun esperjenza li tinvolvi u divertenti billi jġib il-familji flimkien permezz tal-ħobż.

The Recognition

About the Premju A' Design Award tal-Bronż

Grumpy Bums Kits tal-Ħobż għat-Tfal huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Grumpy Bums Kits tal-Ħobż għat-Tfal ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Grumpy Bums Kits tal-Ħobż għat-Tfal jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The no-added-sugar kids’ treat that’s satisfyingly sweet.

Grumpy Bums is an exciting, first-to-market, baking kit for kids, without added sugar. We developed the brand proposition of ‘Sweet victory’, summing up the brand benefits perfectly. We crafted a language of triumph.

Drawing from our strategic verbal identity and narrative, we've developed a whimsical visual identity for the Grumpy Bums brand. This includes the creation of endearing brand mascots, alongside the design of captivating product packaging and engaging digital assets
Dimensions & Packaging: Box dimensions are as follows:
140 x 200 x 35MM
Tags: HealthySnacks SnackPackaging PackagingDesign NoAddedSugar BrandingDesign GrumpyBumsDesign
Production Technology: All boxes were printed using 1 spot colour and CMYK, with an aqueous varnish.
Design Challenge: Collaborating with a startup business can present unique challenges, notably navigating budget constraints and identifying viable solutions within the constraints of low production volumes.
Research: Grumpy Bums, is the pioneering baking kit for kids that delivers a satisfyingly sweet treat without any added sugar. Our brand proposition, Sweet Victory, encapsulates the essence of our wholesome approach perfectly.

We've cultivated a language of triumph, embodying optimism, energy, and a supportive tone that aligns with the consumer's journey. From our strategic verbal identity and narrative, we've brought to life a vibrant visual identity, complete with charming brand mascots and captivating product packaging, ensuring an engaging and delightful experience for families everywhere.
Inspiration: Our packaging is designed to transform baking into an engaging and delightful experience, uniting families in the joy of creation.

Featuring charming illustrations of muffins, our packaging mirrors the effortless nature of our products. With their lively personalities and universal appeal, these illustrations serve as powerful assets for campaigns, elevating brand visibility and fostering lasting connections with consumers. Immerse yourself in a world where baking isn't just a task—it's a memorable journey shared with loved ones.
Project Duration: The project started in July 2021 and was completed in January 2022 in Sydney Australia
Operation Flow: The product comes with super easy, kid-friendly instructions that make baking fun for the whole family. Plus, all the key ingredients are included except for eggs and milk, making it a stress-free baking adventure together.
Team Members: Creative Director/Designer/Illustrator: Angela Spindler