Bronż Ippakkjar · 2024
Heti Marka u Ippakkjar
- Premju A' Design Award tal-Bronż 2024 in Ippakkjar
- CLIENT: Cansu Dagbagli Ferreira
- Estimated Number of Design Views: 16,768
- Verification code 68D07C1BAC · Verify this award
Colors
About Heti Marka u Ippakkjar
Heti, li jieħu l-isem mill-kelma Dakota għal Dar, joffri xorb li jevoka l-essenza tad-dar b'togħmiet naturali infużi, u jiċċelebra l-pjanti nattivi tal-Amerika ta' Fuq. Din il-marka ta' impatt soċjali ddedika parti mid-dħul tagħha biex tappoġġja l-komunitajiet tribali. Effortless Wisdom, il-kunċett tal-marka, jinkludi illustrazzjonijiet u togħmiet fl-istil nattiv, bl-ippakkjar inspirat mis-simetrija ġeometrika tal-arti Dakota, li jwassal bilanċ u armonija. Id-disinn jintegra paletta monokromatika b'aċċenti tal-kulur, u jenfasizza l-profondità tal-arti indiġena f'kuntest modern.
About the Premju A' Design Award tal-Bronż
Heti Marka u Ippakkjar huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Heti Marka u Ippakkjar ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Heti Marka u Ippakkjar jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.
Press Kit
- Unique Properties
- Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
- Dimensions & Packaging
- 12 oz can label dimensions are 151 x 195 mm
- Tags
- native, indigenous, social, infused, drink, illustration
- Production Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
- Design Challenge
- The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
- Research
- In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
- Inspiration
- Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
- Project Duration
- 8 months, 2023-2024, United States and France
- Operation Flow
- Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery
