Yihe Dim Sum Funzjoni Primarja: Disinn tal-Ippakkjar by Ye Zhang

Yihe Dim Sum Funzjoni Primarja: Disinn tal-Ippakkjar by Ye Zhang is a highly esteemed winner of the very prestigious 2024 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.

BronżIppakkjar· 2024

Yihe Dim Sum Funzjoni Primarja: Disinn tal-Ippakkjar

by Ye Zhang

Client: Beijing Jiaotong University

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

15,702

Verified Award Winner

Verify Award Status for #159111

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yihe Dim Sum Funzjoni Primarja: Disinn tal-Ippakkjar

Test tal-Ktieb: Yihe Dim Sum huwa disinn tal-ippakkjar għal marka ta' għaġin fi stil ta' Beijing li tinbiegħ fis-Summer Palace. Il-kaxxa ta' barra għandha daqs ta' 230 bi 230 bi 60 millimetru u fiha erba' kaxex iżgħar ta' 110 bi 110 bi 45 millimetru. Erba' postijiet magħrufa tas-Summer Palace huma illustrati biex jirrappreżentaw l-erba' togħmiet tal-għaġin. L-illustrazzjonijiet jgħaqqdu l-arkitettura tradizzjonali Ċiniża ma' stil ta' pop art u elementi ta' kollaġġ meħuda minn pitturi tradizzjonali. Il-kaxxa tuża stampar bl-UV, saff ta' karta bejn wieħed u ieħor, test iddekorat bil-bronż fuq il-ġnub u truf maqtugħa bil-preċiżjoni (die-cut) għal aktar durabbiltà.

The Recognition

About the Premju A' Design Award tal-Bronż

Yihe Dim Sum Funzjoni Primarja: Disinn tal-Ippakkjar huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Yihe Dim Sum Funzjoni Primarja: Disinn tal-Ippakkjar ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Yihe Dim Sum Funzjoni Primarja: Disinn tal-Ippakkjar jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To showcase the essence of the Summer Palace, four of its most iconic sites have been selected to represent the four flavors of the packaging. The illustrations seamlessly blend traditional Chinese architecture with a pop art style, incorporating elements from traditional paintings in collage form. This approach creates a visually impactful impression, setting a new paradigm and trend in traditional Chinese pastry packaging that resonates aesthetically with the younger generation.
Dimensions & Packaging: Outer packaging: 230mm× 230mm× 60mm
Inner packaging: 110mm× 110mm× 45mm
Tags: The Summer Palace, pop style, new Chinese style, oriental aesthetics, traditional renewal, packaging design, brand design.
Production Technology: The outer packaging box of "The Summer Palace Pastry " adopts UV technology and contains four small boxes. The box uses a special paper interlayer and a sulfuric acid paper compartment, the side text adopts the bronzing printing process, and the edge adopts the die-cutting process to ensure the hardness, durability and aesthetics of the box.
Design Challenge: The biggest challenge in the creative process is how to combine traditional architecture with pastry packaging in a modern style, how to increase the connection between traditional court pastries and young consumers, and at the same time enhance their attention and love for Traditional Chinese architectural culture.
Research: Type: Packaging design
Goal: To design a pastry gift box with the traditional cultural characteristics and modern design style of the Summer Palace
Methods: Fieldwork, questionnaire survey, brand research, hand-drawing, design software Ps, Ai were used to create.
Result: The famous buildings of the Summer Palace and the elements in Chinese paintings were combined to create illustrations with national tide style and pop style, which were used as the main visual of pastry packaging, presenting a design with new Chinese and oriental aesthetics.
Results/Impact: At present, this series of products have been listed in the Summer Palace Scenic Area in Beijing, which has received extensive social attention and good social evaluation, injected new cultural innovation vitality into the Summer Palace Scenic Area, and provided new ideas, new paradigms and new trends for traditional Chinese pastry packaging.
Inspiration: The Summer Palace has embraced the recent cultural trend of creative cuisine by introducing its Beijing-style pastry brand - YIHE DIM SUM. The brand aims to elevate the products' value and promote them through thoughtful design.
Anticipating 20 million visitors in 2024, the Summer Palace envisions YIHE DIM SUM as a medium through which consumers can not only savor the elegance of the palace pastries but also visually and spiritually connect with the rich cultural heritage they represent.
Project Duration: The project started in Beijing in March 2023, completed in Beijing in December 2023, and was listed in the Summer Palace Scenic Area in Beijing in January 2024.
Operation Flow: The product is sold simultaneously in the Summer Palace's offline gift shop and official website, and visitors can also buy it in the park when they visit the Summer Palace, and can be used as a souvenir for their own consumption and gifts for relatives and friends.
Patents: This work is all original images not copyrighted.
Team Members: Design Director:YeZhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:XiaoyiWang
Designer:XiaoyuanQin
Designer:YuzhengLei
Designer:YeLin
Designer:LeSun
Designer:XiaoYuZhou
Image Credits: This work is all original images not copyrighted.